The Wireless Registry Welcomes Stephanie Bauer Marshall as Chief Commercial Officer
October 26, 2015 — The Wireless Registry is pleased to announce Stephanie Bauer Marshall, a former Verizon executive, has joined the team as Chief Commercial Officer. The Wireless Registry provides infrastructure to deliver identity and intelligence for the Internet of Things. As CCO, Stephanie is responsible for the commercialization of The Wireless Registry’s product and services.
‘We are very excited to have such a talented and experienced executive join our management team,’ Patrick Parodi, CEO of The Wireless Registry. ‘With Stephanie’s history of building new markets in digital media and data analytics we are well positioned to drive The Wireless Registry to commercial success.’
From leading an innovative team at a Fortune 15 through the challenging process of developing and marketing patented products, to refining early-stage offerings, Stephanie is an industry-recognized leader in successfully bringing digital advertising, mobile marketing and big data monetization products and services to market. Stephanie was one of Business Insider’s ‘Most Influential Women in Mobile Advertising’ for two consecutive years and as well as a Mobile Marketer ‘Woman to Watch.’
‘I’m thrilled to be joining The Wireless Registry at such a pivotal time in our growth,’ said Stephanie. ‘The Wireless Registry is an innovator in the Internet of Things space, on the cutting edge of proximal identity and intelligence services. The combination of its technology, patents, and vision creates a massive opportunity to have a positive impact on how the industry evolves. I look forward to working with an incredibly talented team, differentiated assets and strong investors to advance The Wireless Registry’s position in the IoT space.’
Prior to joining The Wireless Registry, Stephanie spent a decade in leadership roles at Verizon. In 2012, she incubated and launched a new business segment at Verizon focused on providing brands with a variety of licensed and custom solutions, powered by layering audience insights based on mobile engagement, location based and demographic info. Previously, Stephanie led Verizon’s mobile marketing and ad group, where she created the company’s first mobile web and ad targeting programs. Her extensive experience also includes roles in media, client-side marketing, branding, and creative development. Stephanie has served on several industry boards, and is a member of the Corporate Advisory Board at the Robert H. Smith School of Business at the University of Maryland.