Google searches for several cosmetic “fillers” are currently at all time highs, as shown in this chart, where 100 represents the highest level of search activity for each term going back to 2004.

Cosmetic Surgery Skyrockets, Despite Serious Risks

The industry and social media influencers prey on body dissatisfaction, especially among young women

Robert Roy Britt
Wise & Well
Published in
9 min readMay 22, 2024

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More Americans typed nose job into Google’s search engine over the past year than part time job. And they searched plastic surgery more than cataract removal, C-section or joint replacement, the three most common surgeries in the country.

Among the most popular specific searches related to cosmetic surgery, neck lifts has reached an all time high this year, with the Nefertiti neck lift becoming the №1 trending cosmetic procedure over the past week in US Google searches.

I don’t know a Nefertiti neck lift from a Brazilian butt lift, but I do know they’re expensive, and not as safe as people might think.

In 2022, the most recent year for which data is available, Americans spent more than $26 billion on largely unnecessary and often risky cosmetic procedures aimed at making various body parts bigger or smaller, plumping this, sucking fat out of that, being nipped and tucked and stabbed in the pursuit of some elusive perfection that, in the end, often results in disappointment or injury. That expenditure is up 63% from three years prior.

The influence of social media

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Robert Roy Britt
Wise & Well

Editor of Aha! and Wise & Well on Medium + the Writer's Guide at writersguide.substack.com. Author of Make Sleep Your Superpower: amazon.com/dp/B0BJBYFQCB