3 benefits for brands to partner with WisePass
The Singaporean lifestyle app has launched since 2019 a new membership costing only 8$ per month enabling brands to promote their products and services in a whole new way
In July 2019, WisePass has released a membership where subscribers would just pay only 8$ a month to get access to a whole set of new products and services.
Among the products and services could get, you could see Singha where a subscriber could get up to 3 beers free every day. You could also a few months later come to a preferred store and redeem a lipstick from Maybelline New York or if you felt like it, you could go experience a test drive on a Ducati.
Why would brands partner up with WisePass and provide products and services for free? In this article, we will present 3 different benefits that brands can look at.
Reason #1: a great way to drive traffic offline by reaching users on mobile
With WisePass, brands can position their products and services and point consumers where they want them to go to redeem them. It’s a great solution for brands to drive traffic and drive brand awareness for some specific SKUs that they need to promote.
With WisePass, brands can know exactly which products have been redeemed, where they’ve been redeemed and how many times they’ve been redeemed. That is a quite powerful tool
Usually, brands would have some budget for some trial or sampling. The problem they face is distribution and measurement. With WisePass, they can have a proper distribution channel with some business metrics that can measure the impact of the trial campaign transparently.
Reason #2: a great way to engage with a userbase that already tried your product
After some time, when a subscriber has tried repeatedly the product or service, the brand can create an event through WisePass and invite the users that already interacted with the brand’s products or services to come and learn more about the product.
Usually, brands have a reserved portion of their budget they call activation so they can work on triggering positive emotions with the consumers and ensure they can eventually turn them into long term customers. WisePasss provides a data-driven solution for brands to capture and achieve that objective at scale.
The way it works is simple, WisePass sets up the event on Eventbrite and uses an API to connect all the data of the events back to its backend and matches the consumers that showed up to the events and measures the number of interactions between the brand and the consumers to measure the engagement level. Usually, none of that is tracked traditionally and brands end up having no idea of the impact the activation has brought with the budget they have spent.
Reason #3: Digital transformation made easy for brands
All brands are now aware that their consumers are on mobile, the Internet is not the future anymore. It is here already. The main challenge for brands today is to adjust to that new world as consumer behavior has changed with the new generation.
Even if consumer behavior changes, branding activity has never really evolved and still follows the same traditional pattern. To sum it up, it’s always about reaching, engaging and promoting to the right consumers, location, time and cost.
What WisePass is to simplify the tedious process of doing all that within a single platform. That makes branding easier, measurable and most importantly affordable. At the end of the day, WisePass enables brands to affect 2 simple metrics: revenue and cost.
Digital transformation is simply the activity of reaching consumers online and get them to buy the most cost-effective possible in the long run. That’s what WisePass does.
