Because We Can
How the lifestyle subscription app maintains market value
WisePass is a lifestyle subscription app with many tangible B2B and B2C benefits. A lot of things have been said about WisePass however there are some amazing advantages about the platform which have yet to be truly highlighted in any meaningful way.
WisePass has long been known as a platform that can drive traffic from key demographics to partner venues of the platform. There are however many more benefits which perhaps lie beneath the surface. Check out just a few of these advantages and why an increasing number of individuals and businesses are turning to WisePass as a one-stop shop for their sales and lifestyle needs and desires.
WisePass for Consumers
Authenticity Guaranteed
Since WisePass purchases bottles directly from the supplier, any Wisepass member receiving bottle service is guaranteed the authentic product from the partner venues. In the nightlife industry, whether to cut costs or merely by mistake, counterfeit liquor bottles are constantly passed off as the intended brand. Wisepass, however works hard to ensure its members get exactly what they ask for. As a member — when you scan for a bottle at your favourite venue, you will receive a brand new bottle of whichever brand you chose. Its that simple, and your less likely to wake up with a nasty hangover or worse.
Personalized Recommendation System
Whenever people in cities want to grab lunch or go out to have a good time, there’s the eternal question of where to go. The problem becomes even more complex when they are in another country for business and they must dig through Facebook and TripAdvisor for venues that might not even be relevant to them. There are apps in existence such as Yelp and FourSquare which provide user-generated recommendations for restaurants and venues, however these apps can merely perpetuate the existing problem of having too many options to choose from.
With WisePass, and especially with the upcoming AI-driven personalized recommendation system, each member will have a unique experience based on their use history, time of day, gender, age, location, purpose, and more. These data points will be used to ensure the highest relevance to the end user in every city where WisePass is available.
As the user base grows and gets updated in real-time, the accuracy of Wisepass’ recommendation system will simultaneously increase and become indispensable as a lifestyle tool for the modern man or woman. With new services and locations continuously being added to the platform, the increase in convenience and accessibility will be undeniable.
WisePass for Brands
Brands selling in the HORECA segment can have a really hard time measuring the effectiveness of their marketing spending. They do events, sponsorships and partnerships with bars and clubs but the process is usually labor intensive without a clear measurement of how effective the campaign was. According to HubSpot’s 2017 State of Inbound Report, proving the ROI of marketing activities and generating traffic and leads are the leading marketing challenges for companies today — and this is especially true for companies selling offline. This has led marketing departments to become increasingly data driven.
WisePass’ inception arose from the concept of developing a platform which could adapt the benefits of performance marketing that the online-world enjoys, to an offline context. This fundamental issue led to the creation of a platform that allows brands to allocate their budget so they can increase cost-effective sales. This is done through data — quantifiable data which is accumulated in the app.
WisePass for Partners
Sustainable Partnerships
Apps that try to partner with companies and brands in the HORECA industry (five-star hotels, restaurants, bars, and clubs) typically ask for a commission or a fee. An example of this is TabbedOut, a popular payment app for restaurants and bars. Their main revenue stream relies not only on commission but also on a monthly recurring fee charged to the establishments that use their platform. Consequently, the partnership stipulations eat up the partners margins for the promise of a spike in sales. WisePass is an app that uses alternative revenue streams so partners get traffic and sales without being charged fees or a commission.
WisePass buys directly from the partners, with the exception being alcohol which the company buys from the suppliers. The overall business partnership embodies the ethos of synergy. This all helps to preserve the partners margins, increase WisePass’ profit potential and ensures that the relationship is truly sustainable and mutually beneficial.
As you can see there are many advantages to WisePass for partners, brands and consumers. The app is officially in its second year and has already made great strides in value and innovation since its conception. Stay tuned to our channel to see whats next in store for the app that keeps on giving.
WisePass is available on both iOS and Android. Download the app and try it for yourself.
To keep up-to-date with the latest news and information and gain access to the team, be sure to join the discussion at WisePass’ Telegram.
