Growing a Growth Team

What is a growth team? Growth can mean a lot of different things at different organizations. At Wish, growth is a mission-based, multi-functional team. It’s a collaboration of marketing, creative, engineering, analytics, and product professionals to create a dynamic team that excels at efficiency and innovation. Together we optimize our over 400 million users’ experiences from the first time they see Wish online, to the point that they love it so much that they start referring friends to download the app!

The team is extremely data-driven and works on each feature based on user actions. Here at Wish we think, what better indication of what to tackle than how customers are actually using the app?

Because of the nature of data-driven decision making, the team is very flat in organization and everyone is encouraged to own and add new channels / features to engage users. And with users across 78 different countries and over 1 million products sold per day, there are a lot of opportunities for engagement.

The growth team works cross-functionally across international markets to ensure that users are being taken care of throughout the user lifecycle. To do this, the team is comprised of several different channels that each have a core function in maximizing our users’ experience. They are:

• User Communications — Naturally, email and push notifications are huge components of any e-commerce company’s success. If you are a Wish user, you’ve definitely been touched by one of the 200+ million emails, sms or push we send every day via our personalized campaign system backed by machine learning and growth analytics. Wish is always adding new channels to streamline communications for our users, and we pride ourselves on being early movers and adopters for new product offerings. Keep an eye out for our new channels that are in the works!

• SEO — Our engineers work to ensure that the best Wish information is easily available to users (or soon-to-be users!) who are searching for information about us on the web.
• ASO — Our app store pages are optimized to showcase the overall app experience and unique product features in each locale. Most of our users sign up via the app, so it’s important that we make a great first impression when they’re deciding whether or not to download the Wish app.
• International Growth — Wish is available in 78 countries, and our regional growth leaders help to propagate our app in their respective markets. We aim on making Wish the #1 shopping app for all types of users across the world.

Our team members come from a variety of backgrounds, such as math, statistics, fine arts, and MBAs, given the cross-functional nature of growth. Whatever your background is, if you’re interested in re-defining the shopping experience on mobile, don’t hesitate to reach out. We are currently hiring for our growth team! Please visit wish.com/careers and click on the “Growth” button to view available positions. Come be part of a fast-growing company!

Originally published at medium.com on July 17, 2018.