I came, I saw, I conquered. Or… well, discovered, anyway.
Discovered something that actually fits in with my lifestyle. Something that I didn’t know I actually wanted because… well, I didn’t know that’s exactly the thing that has been missing from my life.
It is certainly a review I look forward to receiving from one of our future-satisfied customers. Not that I am hinting here, or anything. Surely not!
Admittedly though, one of the features I am looking forward to the most as a regular shopper is combining the intuitiveness of Facebook with the shopping experience and user-friendliness of Amazon. So again, this is something I need!
An example: if I bought a book on green energy… how many more books on green energy would I need? But it is likely that I would lust after a Tesla X (well, I do lust after a Tesla X! Call me, Elon Musk!), and a solar roof, and LED light bulbs. And I just might want to support a candidate who is running in my constituency who lists environmental causes as part of their platform, or check out a previously unfamiliar artist that is dropping by my city that promises to donate some of their proceeds to mopping up the latest oil spill.
And that’s exactly what lifestyle discovery is all about, tossing out recommendations on what people may be interested in (based both on their initial on-boarding responses— incentivized by Knish and reminiscent of the old OKCupid dating site — and further participation and choices made during their time on WishKnish).
Already live as a book discovery algorithm on our publishing portal for Curiosity Quills Press, we are importing and expanding it for WishKnish purposes, so we can share with our users exactly what fits them at any given point in their lives, regardless of whether they have already searched for this sort of thing before — and kept securely and privately attached to their wallets and reputation (yes, another topic for a rainy day). After all, one of the best pieces of advice I had ever received came by way of Steve Jobs, and paraphrased, it comes down to:
“You can only be successful if you are the one to give your customer not what they tell you they wanted, but what they never knew they needed to have.”
