Tradition meets Innovation: Georgia is a game changer!
The wine industry is undoubtedly known as a generally traditional field. A classic approach and long-lived quality assurance systems have forever been a common ground amongst winemakers, yet the past decade’s technology has started to change this, triggering and questioning these deep traditions.
While a modern approach with new technology could help some of the current industry issues, we also know the industry is somewhat sceptical of big changes. While adherents of the old traditional ways premise their decisions on the conviction that adopting new regulations and new innovative techniques could negatively affect their authenticity and reputation, others have chosen to take the lead, foreseeing a great opportunity.
What if there is a pathway between adopting innovative modern production processes and sticking with the old traditional ways? WIV technology, alongside the Georgian Government, has found this middle pathway, and this is how:
WIV Technology: The Decentralized Autonomous Organization (DAO)
If we are to talk about traditional winemaking, Georgia is definitely the first name that comes to mind: it is collectively known to be the cradle of wine, with over 8000 years of history. Yet their deep tradition does not hold them down when it comes to embracing a visionary future. Georgia currently exports USD150m of premium wine each year, and they have an ambitious strategy in place to double the volume in the next three years. This strategy includes a thorough marketing plan and Wiv Technology as a key partner.
Globally regarded as the first of its kind, the Georgia Decentralized Autonomous Organization, or DAO for short is being created in collaboration with WIV technology. It is a brilliant combination of new technologies and traditional wine production processes. WIV technology are kickstarting this innovative approach to promoting authenticity by collaborating with the Georgian Government. With this collaboration, Georgian wine’s production processes from the vineyard to the shelves will be promoted on the WIV’s blockchain-powered ecosystem. A team of wine experts and enthusiasts will review wines from the Georgian region to ascertain high quality and origin.
Consumers can be certain that every Georgian wine traded on the WIV’s technology ecosystem is authentic and made from traditional and modern production processes.
The success or otherwise of the WIV’s Decentralized Autonomous Organization will determine its adoption by other wine-producing regions.
A focus on the quality
This strategic collaboration between WIV technology and Georgia, including leading wine experts, will deliver a detailed quality assurance scheme. This scheme will comprise of a team of dedicated technicians who will ascertain whether a wine comes from a region or not, its varietal typicity and vintage.
These expert reviews will be published on the blockchain for all to see. The best part? Every input on the blockchain is immutable, decentralized, and verifiable by anyone with internet access. All a consumer needs to do is check the blockchain to be assured of the high quality of their wine.
“This is a giant step into the mass adaption of our native token WIVA and a first-mover case for bringing real-world assets into the blockchain ecosystem, bringing significant value to the wine producers and our community that share our vision of bringing physical assets into the metaverse,” says WiV CEO Tommy N Jensen. “There is a paradigm shift happening in the wine ecosystem and we aim to be the preferred, trusted partner for all things wine happening in the metaverse, bringing new financial solutions and ease of trade into play”.
WIV’s technological approach to bringing more transparency and credibility to Georgian Wine- and the wine industry- will boost consumer confidence and reduce counterfeiting. By deepening business relationships between producers, consumers, legislating bodies, and investors, counterfeiting and lack of transparency will be efficiently addressed.
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It is a lot to keep up I know- but stay tuned to learn more about these fascinating technologies that will shape the future of the wine industry!
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