Wix Engineering Podcast: The Race for Black Friday

Wix Engineering
Wix Engineering
Published in
2 min readNov 1, 2021

“Break them down yourself!“.

As we approach the holiday season and all the Black Friday shopping activities that come with it, we decided to revisit the story of how we prepare Wix’s production for the online shopping frenzy.

Every year, on the Friday after Thanksgiving, traffic to online shopping sites spikes three, four, five times over. Websites built to accommodate a certain amount of demand can easily be overwhelmed by a stampede of customers.

How, then, is it possible to avoid system breakdowns? Jonathan Ginzburg, Head of Production at Wix, has one solution: break them down yourself!

In this episode, we follow Jonathan, Shahar Zur and Fabio Furiosi as they conduct a multi-continental test of just how far they can push their system in production.

Listen here:

You can also read the full transcript of this episode here:

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Wix Engineering
Wix Engineering

Wix Engineering. We develop innovative cloud-based web applications that influence our Wix.com 150M+ users worldwide