wizQ Insights #7
Our Handpicked articles on social and mobile games in Japan, China and beyond.
Newsletter
We hope that you’re enjoying our weekly newsletters. This week, I will share some articles about Minecraft in China, Japan’s mobile market, and a couple of mobile marketing tips related to Google and Android. Happy reading!
I’d also like to congratulate our partner Vladimir Saponenko on the recent launch of the game Daddy Panda (ダディバブル-パンダ救出の旅) on mixi platform in Japan! Vladimir has been our partner for a long time and we’ve launched many wonderful game titles. You’re awesome!
Cheers,
- Marcus Kay
Founder @ wizQ
China
Minecraft is officially coming to China
Minecraft is officially launching in China. This post from Erik Crouch tells you how they are going to make their entrance. In fact, Minecraft’s mobile version has been doing quite well in China for some time already, but since the developer Mojang wants to run the online PC version in China, they must partner with a domestic publisher having the necessary permits, even if it means handing over its initial success of the mobile version as part of the deal. I’m curious to know how this plays out.
In China, Alibaba offers a VR girlfriend or boyfriend
Though this post is not about games, I believe the idea of VR girlfriend or boyfriend can be used for creating NPCs in VR games too. If you’re developing a VR game, give it a try!
Japan
Japan’s top 10 mobile games account for roughly half of the entire market’s revenue
Last week, I talked about the importance of localization strategy for foreign developers to enter Japan’s market. If you are serious about bringing your game to Japan’s mobile market, I strongly encourage you to try out all top 10 grossing games in Japan that account for roughly half of the entire market’s revenue. You’ll be able to get a good understanding of how monetization works in Japan.
Mobile Marketing
Running facebook ads to drive your app installs? You should try Google too.
Google announced at I/O that it has now driven more than 2 billion app installs, the same number that facebook announced in April, thanks to its Universal App Campaign tool, which has just been expanded from Android-only to also service iOS. This post from Jillian D'Onfro tells you how Google is going to expand the tool and make itself an even more attractive to option to developers.
Android Instant Apps — Let Users Access Your App Without First Installing It
Android Instant Apps will change the way users interact with your apps, allowing them to use your app without actually installing it on their device. It’s currently available for early access requests. Try it out if you’re interested.
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P.S. Wanna ride on the big wave of the Chinese mobile market?
→ Click here to get a FREE Chinese Market Adaptation Review of Your App
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6 Social Media Hacks for Publishing Your Mobile App & Game in China
