wizQ Insights #1
Handpicked articles on social and mobile games in Japan, China and beyond.
Welcome to the first issue of wizQ’s newsletter, wizQ Insights. Our team is going to be pulling together the most useful and interesting links related to social and mobile games in Japan, China and beyond and share them with our partners and friends like you.
We’d love any feedback about the newsletter so feel free to leave a comment and let us know what you think!
Cheers,
- Marcus Kay
Founder @ wizQ
Japan
Top 5 Gacha monetization mechanics for hunting whales
Gacha is the top monetization mechanic used in all Japanese social and mobile games. It is specifically designed to go after heavy spenders (“whales”) and has been the main revenue driver for many game developers. This post by Dr. Serkan Toto shows you the five top Gacha variants that were or are being used in Japan to address whales. Gacha is now being used by many developers beyond Japan market with great success. You should seriously consider it for your games too.
Flappy Bird creator is working on a ninja game with a Japanese studio
Ever wonder what the Flappy Bird developer Dong Nyugen is doing now? His startup dotGears will co-develop a number of smartphone titles through the exclusive deal with a Tokyo-based studio in 2016. Can’t wait to see if he can make wonders again.
China
China will become the world’s top market for mobile games by 2016
Everybody knows that mobile gaming is big in China. How big? It will be the world’s top mobile gaming market by 2016. Find out more in this post by C. Custer.
How Google Play could fix the frustrating, impenetrable Chinese mobile gaming market
Android market fragmentation in China has led to an ecosystem where developers from the West have no viable choice to enter this lucrative market. According to a report by Tech.Sina, Google will finally bring its Google Play services to China at some point in 2016. Will Google Play instantly make China easier for foreign developers?
Western Games in China’s Top Chart
The Room Three on the Chinese App Store
I think many people should already know about The Room series. It’s a beautiful puzzle game which requires you to manipulate objects and shapes to unlock gadgets and chests. There’re occasional word puzzles, but those do not need Sherlock Holmes to solve. That is why the game can be popular in China because Chinese players can manage to play the game even if they are not very good at English.
Radiation Island on the Chinese App Store
On Radiation Island, I have to defend myself from bears and zombies, solve puzzles, and survive the harsh weather and hunger. I would recommend this game to all survival game fans. I purchased Radiation Island as soon as I found the game in the App Store because there is no developer in China who makes survival game. A survival game of this high quality has a good chance of reaching the top.
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