yearly calendar

The mangai.rollin experiential & multimedia content calendar.

Our agency maintains a yearly calendar of nearly fifty events and content trips. Join in on the fun. Contact us today to learn more.

1. Agenda | Long Beach, CA | January 4–6
2. CES | Las Vegas, NV | January 9–12
3. Knowshow | Vancouver, B.C. | January 17–19
4. International Sportsmen’s Expo | Sacramento, CA | January 18–21
5. Sundance Film Festival | Park City, UT | January 18–28
6. Outdoor Retailer Winter Market | Denver, CO| January 25–29
7. OR On-Snow Demo | Copper Mtn Ski Resort, CO | Jan 30–31
8. Outpost Trade | Mammoth Mtn Ski Resort | Feb 6–8
9. Sedona MTB Festival | Sedona, AZ | March 3–5
10. SXSW | Austin, TX | March 9–18
11. Dwell on Design | Los Angeles, CA | April 5–7
12. Outerbike (Spring) | Moab, UT | April 6–8
13. Coachella Music Festival | Indio, CA | April 13–22 | Attendance 300k+
14. SFO Adventure Camp | San Francisco, CA | April 13–15

*** Keep on scrolling down ***

15. Sea Otter Classic | Monterey, CA | April 19–22

• Attendance: 70,000 spectators, 10,000 participants, 700 exhibiting brands, 375 journalists

16. Road to Overland Expo (OX) | PNW>CA>AZ | MAY 11–17

• Multiple #adventuremobiles rolling from the PNW down to Santa Cruz and then LA before taking off-road routes towards Flagstaff.
• Professional video crew and multiple social media influencers on-board. They will be shooting lifestyle video and posting to social media as we go and then each brand will receive either brand-exclusive or multi-brand shared content depending on their needs/budgets.
• Limited availability

17. Overland Expo (OX) | Flagstaff, AZ | May 18–20

• Premiere event for growing Overland Travel / car camping segment. Perfect crossover into both the outdoor and automotive industries.
• Notes: Be prepared for weather. This is May at elevation in Flagstaff. We’ve been sunburnt and frostbitten in the same weekend in the past.

18. Sasquatch Music Festival | Gorge Amphitheater, WA | May 26–28

• Be a part of the “Camp Curated” display. Inquire for more information.

19. Desert & Denim | Joshua Tree, CA | June 01–03 | Check out our photo essay on the 2017 Desert and Denim here.

20. GoPro Mountain Games | Vail, CO | June 7–10

21. West Coast Craft | San Francisco, CA | June 9–10

• Be a part of the “Camp Curated” display. Inquire for more information.

22. Road to Rally | PDX> Goat Rocks> Bethel Ridge> NWOR | June 25–27

This trip is a two night camping trip and content shoot off-road on the Washington Backcountry Discovery Route (WABDR) on the way to the NW Overland Rally. Regional overland and 4x4 enthusiasts are invited to join in. All brand partners (and/or their chosen influencers) are welcome to join.

• Costs: minimal (depending on content need)
• Notes: Space is extremely limited.

23. NW Overland Rally | Leavenworth, WA | June 28-July 1

• Notes: This event is growing rapidly. This year, Land Rover NA, Overland Journal, Outside Magazine and others are buying in. The smart move here is to set up next to one of our brand partners and create a killer compound.

24. Summer Content Trip | Northern WA State > Southern B.C. | July 2–11

Join the the #wndrlst crew as we wind our way through the Northern portion of the WABDR, cross the border and eventually land at the BC Overland Rally.

• Professional video crew and multiple social media influencers on-board. They will be shooting lifestyle video and posting to social media as we go and then each brand will receive either brand-exclusive or multi-brand shared content depending on their needs/budgets. If you haven’t already seen them, sample lifestyle videos are on our Vimeo page here and here.

25. BC Overland Rally | Sasquatch Resort, Hemlock Valley BC | July 12–15

• Notes: this is a young, rapidly growing event hosted by the same promoter who puts on the NW Overland Rally.

26. Mountain Bike Oregon (July)| Oakridge, OR | July 14–16

• Notes: This is a fun event for vendors. It is a small event (attendance is only ~450) but it is an aspirational demographic who’ve all paid $450+ each to be there. It’s a captured audience who are all in the beer garden together from 4–10pm Fri and Sat nights after a full day of shredding. Endorphins are running and spirits are high.
• mangai.rollin has worked this event since 2008. It’s best to come to this event ready to ride so that you can be on the same endorphin high as the attendees.

27. Road to OR | Seattle, WA > Denver, Co| July 20–22

• Multiple #adventuremobiles rolling from the PNW to Outdoor Retailer in SLC. Professional video crew and multiple social media influencers on-board. They will be shooting lifestyle video and posting to social media as we go and then each brand will receive either brand-exclusive or multi-brand shared content depending on their needs/budgets. If you haven’t already seen them, sample lifestyle videos are on our Vimeo page here and here.
• This road trip and lifestyle shoot will be similar in structure to the road trip to OX. Filming locations in the past have included the Salt Flats, the Alvord Desert and City of Rocks.

28. Outdoor Retailer — Summer Market | Denver, CO| July 22–26

Open Air Demo — TBD — July 22

Main Trade Show — Denver, CO — July 23–26

• Attendance: 30,000+
• Notes: This is a moderately expensive event. That said, with brand partners and with the complimentary pre and post events, we believe it to be a good investment.

29. Post_OR GetDown| 2018 Location TBD | July 26–27

Over the last few years, we’ve heard folks at OR lament about how close they were to the goods, but how they couldn’t get out to play. We decided to address that. Now in its second year, DW provides an option for folks to get out and enjoy the outdoors immediately after Outdoor Retailer. We coordinate the location and access to mountain bikes, kayaks, paddleboards and great hiking options. We also invite local athletes and outdoors folk to serve as guides. This is a low-key hangout. No agendas. No BS.

• Camping fees are a nominal amount pp.
• Bring your own food and drink. Grills & camp kitchens will be provided. You might be asked to wash dishes.
• Notes: This an opportunity for other brands to get a chance to use your gear and get to know you personally.

30. Outdoor Gathering | Bend, OR | August 10–12

Camping, hiking, MTB, SUP, and 4x4 in beautiful Bend, OR with your tribe from the outdoor industry.

31. Outside Lands Music Festival | San Francisco, CA | August 11–13

Be a part of the Camp Curated display. Inquire for more information.

32. Crankworx Whistler | Whistler, B.C. | August 10–19

World famous, 10 day gravity mountain bike festival. This is a special event as it takes place in a bustling tourist destination. Optimal placement is within Whistler Village itself.

• Attendance: 150,000+
• Notes: This is an expensive, time consuming event. Do not consider this event until you are ready for a multi-year commitment with a larger set of industry partners. That said, smaller brands can achieve considerable results here with carefully crafted guerrilla campaigns.

33. Pacific Crest Trail (PCT) Days | Cascade Locks, OR | Aug 17–19

Be a part of the Camp Curated display. Inquire for more information.

34. Mountain Bike Oregon (August) | Oakridge, OR | Aug 17–19

This is the second of two MBO festivals of the summer. Scroll back up to item #26 for the description.

35. Outerbike (Summer) | Crested Butte, CO | August 18–20

36. Bumbershoot Music Festival | Seattle, WA | Aug 31- September 2

Be a part of the Camp Curated display. Inquire for more information.

37. Outpost Trade | Norcal (TBD) | September 1–3

38. Western National Land Rover Rally | Norcal (TBD) | September 12–16

39. Telluride Blues and Brews | Telluride, CO | September 13–16

40. Interbike | Reno, NV | September 14–20

This year, Interbike is moving to a new location and changing up the format a bit. The multi-day event starts with a three day consumer festival at Northstar Resort on Lake Taho and then blends into an industry-only demo event before moving down into Reno for the formal trade show.

IB Consumer Festival | Northstar Resort | Sept 14–16

IB Demo Days | Northstar Resort | Sept 16–17

IB Tradeshow | Reno, NV | Sept 18–20

41. Owyhee Adventure | Owyhee Canyonlands | September 10–17

This is a week-long overland adventure into the Owyhee Canyonlands (Oregon’s Grand Canyon). Multiple #adventuremobiles will be exploring and filming with a social media influencers on-board from the outdoor, automotive and vice industries. Check out last year’s Owyhee trip here.

42. Outerbike (Fall) | Moab, UT | October 5–7

43. Albuquerque International Balloon Fiesta |Alb, NM | Oct 6–14 | Attendance 850k+

44. Descend On Bend | Bend, OR | Oct 8–10

45. Rebelle Rally | CA Desert | Oct 11–20

46. Road to SEMA | PNW>Las Vegas | October 25–30

Multiple #adventuremobiles rolling from the PNW down to Las Vegas.

• Professional video crew and multiple social media influencers on-board. They will be shooting lifestyle video and posting to social media as we go and then each brand will receive either brand-exclusive or multi-brand shared content depending on their needs/budgets.
• If you haven’t already seen them, sample lifestyle videos are on our Vimeo page here and here.

47. SEMA | Las Vegas, NV | October 30 — November 2

• Attendance: 170,000, Industry Professionals: 70,00 Buyers: 3,500 Qualified Media
• Notes: We’d advise that the team of brand partners approach this event with the mindset of placing a vehicle (or vehicles) in either the featured vehicle area or in the booth(s) of much larger vendor partners. This is an extremely expensive event to do in a manner that will be remembered. We find ROI to be greater when funds are more strategically spent. That said, SEMA is valuable when we work together with brand partners to participate regularly and strategically.

48. AZ Land Rover Owners Rally | Goldfield, AZ | Nov 4–6

49. Outdoor Retailer (Fall) | Denver, CO | Nov 8–11

50. Outdoor SF | San Francisco, CA | Nov 15

51. Baja Expedition | Baja, MX | Jan 15 — Feb 15, 2019

Additional Services:

Public Relations: mangai.rollin is prepared to handle, or assist your staff in handling, PR needs ahead of each event and throughout the season. Pricing varies dependent on need.

Social Media Management: mangai.rollin is prepared to handle, or assist your staff in handling, SMM needs ahead of each event and throughout the season. Pricing varies dependent on need.

Multimedia Content: mangai.rollin staff are available to provide event coverage content when needed. Costs vary dependent on type (photo / video) and amount. Great examples of the content we create are in this proofing photo gallery and this multi-brand video.

Staffing: mangai.rollin staff are available to assist or fully staff events on behalf of our clients. Travel and lodging costs vary per event.

mangai.rollin is an experiential agency focused on the action sport and outdoor, automotive and vice industries. We work hard at play.

www.mangai-rollin.com | info@mangai-rollin.com | @mangai_rollin on IG

• Copyright Mangai Rollin 2017
• Experiential Marketing
• Marketing
• Automotive Industry
• Outdoor Industry
• Events