Ela Weinsberg · Software Engineer · FOX Sports

Ela Weinsberg

Ela Weinsberg · Software Engineer · FOX Sports

If you’ve ever used Fox Sports mobile apps to keep up with news on your favorite teams or players, you’re using technology that Ela built. Ela first learned to code in high school in Israel using Pascal. After high school, she joined the military and took several programming courses. Ela remembers having an “aha” moment when taking an object oriented programming class where they were designing models for cars. Something so abstract was tangible and suddenly understandable. It was like magic.

Ela got her Bachelors in Computer Science & Math at Bar-Ilan University. While she was an undergrad she worked on the Distributed Internet Measurement and Experimentation System (DIMES) at Tel Aviv University studying the structure and topology of the Internet. She developed server side functionality using Java and helped researchers obtain and analyze the massive data sets. This motivated Ela to pursue a masters in Industrial Engineering where she developed a recommendation system for large-scale peer to peer networks.

After moving to the US, Ela noticed that her kid’s preschools sent the kids home with daily progress reports. She noticed how tedious it was for the teachers to hand write these reports everyday and for parents to keep track of these reports. She built QuantiKid for several local preschools, a web app using Twitter Bootstrap and Java for preschool caregivers and parents to track and communicate the children’s daily activities progress.

Now, Ela is a software engineer at Fox Sports, working on the Fanhood app, providing a feed of personalized sports news articles. To personalize the articles, Ela built the backend recommendation system which mixes together trending topics, location and user interests. She also implemented app engagement tracking and is the backend release engineer. Ela’s advice to aspiring software engineers is to “break up big goals into smaller tangible tasks. Problems that seem huge at first, will look much easier when tackled in smaller chunks.”