Wolfgang Bremer
Aug 25, 2016 · 1 min read

I’m sure you know it by now: Amazon is doing a lot of A/B testing on their services, always on the hunt for a better UX and improved conversion. As a designer I think this is a fantastic thing to do. You observe, you learn, you improve. Then rinse and repeat.

Reading today about Amazon releasing Amazon Vehicles, its vehicle research tools, I of course went and checked it out.

Browsing around I noticed that on the landing page they even do A/B testing for their Popular Body Styles section showing A) a gray-ish version of cars and B) a very colourful version of cars. It seems like a small thing but even this detail can make a big difference.

I salute you for doing this, Amazon.

I would be interested in the results — care to share? :)

Amazon Vehicles doing A/B testing in their Popular Body Styles section

Wolfgang Bremer

Design Leader @ Fortune 500 Companies and B/Million Dollar Startups · Public Speaker

Wolfgang Bremer

Written by

Building stuff & simplifying people's lives. Design leader @ Fortune 500 companies & b/million dollar startups. Design Director @SAP & Co-Founder @Founder2be.

Wolfgang Bremer

Design Leader @ Fortune 500 Companies and B/Million Dollar Startups · Public Speaker

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