Why does Pinterest use this kind of toast confirmation? [short design critique]

Wolfgang Bremer
Wolfgang Bremer
Published in
2 min readFeb 25, 2018

A toast notification is a short confirmation or error message which shows up after a user action has been performed. Often these toasts are displayed either at the top or at the bottom, basically visible but out of the user’s way.

Pinterest on iPhone shows this massive toast confirmation with a thumbnail at the bottom of the screen after a user has saved a pin to a board.

Now, how I personally use Pinterest on my iPhone is by swiping up to see more pins (more content), coming in from the bottom, and then saving select pins to boards. A lot.

With that toast confirmation showing up every single time, I noticed that for my behavior as a user, this toast is i) in the wrong place and ii) and it’s way too big.

It being displayed at the bottom makes it appear right in the place where I’m actually looking at for new content (swiping up makes the new content appear at the bottom) and it being so large makes this even worse.

I would suggest to let it appear at the top — where I’m not looking and where it’s not overlaying to me important content — and make it way smaller, too.

I’d be very interested to hear from a designer at Pinterest though why it is the way it currently is. Pin(g) me!

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Wolfgang Bremer
Wolfgang Bremer

Design Leader. Founder. Speaker. 👉 Join 25k+ people following me at twitter.com/WolfgangBremer