How much does it cost to build an app in 2023?

David L Pop
Wolfpack Digital
6 min readMar 20, 2023

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The mobile app development market has experienced incredible growth in recent years, and this trend is only projected to continue. This means that there will be an ever-increasing demand for more sophisticated mobile apps as people become increasingly reliant on their phones and tablets for everyday tasks.

When considering the cost of developing an app, it’s important to keep in mind that every project is unique and several factors can influence the overall price. These include the complexity of your app design and features, platform compatibility, third-party integrations, development team size and experience level, type of testing required and more. In general, app development can range from a few thousand dollars for simple projects to hundreds of thousands for more complex ones.

In 2023, the cost of developing an app will likely increase due to labor costs and advancements in technology. Therefore, it’s important to plan ahead and have a good understanding of your budget before you start the development process. With the right approach and planning, you should be able to develop an app that meets your needs without breaking the bank.

Summary:

  • App development trends in 2023 📈
  • App development costs — what factors should you consider 🤔
  • Mobile app development cost 💰
  • Hybrid app development vs Native app development 😲
  • iOS app development cost vs. Android app development cost 📱
  • App development agencies — outsource the development start-to-end 👨‍💻👩‍💻
  • Fixed price vs. time and material model ⁉️

App development trends in 2023 📈

Before committing to a budget for app development, it is important to first understand the latest trends that will inform your project.

  1. The adoption of low-code and no-code development platforms is forecasted to grow by 20% in 2023, offering a suitable approach for creating non-complex digital products with a limited set of features. However, if your goal is to develop a scalable app that solves complex issues, this option may not be the best fit.
  2. Progressive Web Apps (PWA) are web applications that emulate the look and feel of native mobile apps, using web technologies. PWAs provide a seamless user experience across devices, whether accessed via desktop or mobile devices.
  3. The utilization of voice-based interfaces such as Siri, Alexa, and Google Assistant is expected to increase, with more devices incorporating this technology. Voice-based technology can be found in various applications such as cars, smart TVs, wearables, IoT devices, mobile phones, tablets, and more.
  4. The integration of blockchain technology in mobile and web development is becoming a standard practice, providing enhanced security, transparency, and data privacy.
  5. Artificial Intelligence (AI) has been a significant trend in mobile app development in recent years and is expected to continue to gain traction in the future. High-demand trends in this space include chatbots and virtual assistants, predictive analytics, image and voice recognition, and smart automation.

App development costs — what factors should you consider 🤔

Custom software, web, and mobile app development costs can significantly vary in 2023 based on multiple factors such as application complexity, platform selection, target industry, and development location. Therefore, it’s crucial to consider these factors before approaching app development companies to begin your project. Familiarizing yourself with these factors can provide you with a better understanding of the overall costs involved in custom software, web, and mobile app development:

  • Development time: Due to their complexity and the need to develop separate versions for multiple platforms, such as iOS and Android, mobile apps typically require more development time than web apps.
  • User interface and user experience: Creating a mobile app with an intuitive and user-friendly interface requires a high level of user interface (UI) and user experience (UX) design. This additional design work can increase the development cost for mobile apps, especially as they need to be optimized for use on smaller screens. Conversely, web apps can have simpler designs as they are often used in a different context and viewed on larger screens.
  • Platform-specific development: Developing platform-specific versions of mobile apps, such as for iOS and Android, requires additional development time and expertise, which can increase the cost of development. Conversely, web apps can be developed using a single codebase that can be accessed from any device with a web browser, making it a more cost-effective option.
  • Hosting and app maintenance: To host a web app, a server is required which can lead to ongoing costs for maintenance. In contrast, mobile apps can be hosted on app stores and are typically easier to maintain.

Mobile app development cost 💰

Mobile app development costs can vary significantly, ranging from a few thousand dollars to hundreds of thousands of dollars. On average, the development of a simple mobile app may cost between $25,000 to $75,000, while a more complex app may cost upwards of $250,000. This estimation comprises the complete development process, including planning, design, development, and testing.

Hybrid app development vs Native app development 😲

To develop a native mobile app, developers create separate versions of an app for Android and iOS using programming languages specific to each platform, such as Swift for iOS and Kotlin for Android. Hybrid apps, on the other hand, are built using web technologies like React Native, Flutter, and JavaScript.

While native apps can take longer to develop and often cost more than hybrid mobile apps, this cost difference may even out as the product becomes more complex. It’s worth noting that native apps offer better performance, stability, and a more polished user experience, making them easier to scale for more prominent and complex apps requiring advanced features.

iOS app development cost vs. Android app development cost 📱

iOS app development can be more expensive than Android due to stricter guidelines. Advanced features like real-time data processing, machine learning, or augmented reality can also increase the cost. A simple mobile app without complexity or advanced features may cost between $50,000 to $80,000, while a high-complexity app could cost over $150,000 depending on the functionality and features. For instance, a wealth management app with various third-party integrations and features such as biometric authentication, SMS validation, face and ID scan integration, complex graphs, and digital signature would be considered a complex app.

App development agencies — outsource the development start-to-end 👨‍💻👩‍💻

The location of your development team is another important factor to consider. Outsourcing to countries such as India or Eastern Europe can significantly reduce costs compared to hiring in the United States or Europe. However, it’s important to balance cost savings with the quality of work and communication. When it comes to hourly rates, US-based app developers may charge between $100 to $250 per hour, whereas those in India may charge as low as $20 per hour.

To ensure the success of your app, it’s essential to work with a reliable and highly skilled app development company that has the necessary expertise, experience, and resources. A professional app development company can provide a team of developers, designers, project managers, and QA specialists who collaborate to create a high-quality, customized app that meets your business requirements and goals.

Fixed price vs. time and material model ⁉️

Engaging an app development agency can assist in reducing the cost of development by offering a fixed-price or time and material pricing model.

With the fixed-price model, a pre-agreed fixed amount is charged for the entire development process. However, this approach may not always be the most ideal as it’s challenging to accurately estimate all potential bugs and blockers, resulting in additional costs to maintain quality.

On the other hand, the time and material pricing model provides great flexibility for businesses. The model charges based on the number of hours the development team works on the project, making it suitable for projects with changing requirements or unpredictable workloads. This model also simplifies budgeting since costs are broken down into smaller increments instead of an upfront payment. Moreover, small businesses and startups can access services they may not be able to afford if paying a flat rate, making this model an attractive option.

Conclusions 🙋

We have explored the key considerations when hiring app developers, a high-level cost breakdown, and the cost differences between developing an iOS and Android app.

Selecting the right mobile app development company that aligns with your needs and business goals is crucial.

If you are seeking an award-winning app development team for your next project or want to estimate the cost of your web or mobile app, don’t hesitate to contact us at 👉contact@wolfpack-digital.com. Share with us your project requirements and we will provide you with a detailed app development cost breakdown 🚀. Also, you can read the full article with additional insights at our official website, right here.

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