The high-tech beauty industry trends in 2022 | A look in the mirror

The beauty industry is adapting to change. And the change in 2022 means a high focus on sustainability, digitalization, and clean products.

High Tech Beauty trends in 2022

Contrary to the title, the 2022 beauty trends will actually be consciousness-driven by the consumers, rather than the old fast-fashion lane of the beauty industry and a supplier trend-setting approach.

Overall, the beauty industry will grow (as it usually does), but this time will continue to rise accompanying the health and wellness verticals.

Sustainability ♻️

Consumers are more conscious than ever furthermore meaningful sustainability messages and positioning from the beauty companies are on the rise!

There is a high demand for sustainable products and packaging, cruelty-free, vegan, biodegradable, refillable, plastic-free, water-free, perfume-free, even plastic-free, and of course, fair and ethical sourcing.

Companies are struggling with finding ways to minimize their carbon footprint and their impact in terms of climate change.