How GenZ Is Ad-Averse and How Blockchain will Change the Future of Content

Generation Z is defined as the generation born from 1995 to 2010. They are approximately 25% of the U.S. population. By 2020, they will represent 40% of all consumers.

Generation Z are the true digital natives who grew up connecting on social networks, carrying mobile phones to school, and educating themselves on data from search engines.