Women In Marketing 2024 Edition ft. Favour Uchechukwu from Irokotv
In this segment of Women In Marketing, we chat with Lagos-born Favour Uchechukwu, a Digital Marketer at Irokotv, she emphasized the importance of leading with empathy. She also shares how organisations can be proactive in providing equal opportunities where executive roles are concerned.
Personal Background:
Thanks for taking the time to participate in our ‘Women In Marketing’ feature. Where were you born, and what childhood memories stand out for you?
I was born in Lagos, Nigeria, and spent my childhood surrounded by a supportive family and a rich tapestry of experiences. Growing up as the second of five children in a Christian household instilled a strong sense of faith and community. Fond memories include active participation in church events, and academic pursuits as well as memorable family outings and adventures.
One standout memory is from my primary school years at Caleb International Nursery and Primary School. I vividly recall the day my class teacher visited my home to propose for me to take the Common Entrance Exam alongside the older students. My mother’s affirmation of my intelligence and readiness for the challenge left an indelible mark on me. This experience taught me the value of determination and hard work. It reinforced the belief that, with dedication and effort, I could achieve my goals.
Reflecting on my childhood reminds me of the importance of seizing opportunities and embracing challenges with resilience and enthusiasm. These formative experiences have shaped my approach to life and continue to inspire me in my professional journey.
Describe your high school and college years. You were the coolest one, right?
During my high school years, I experienced some challenges, particularly after transitioning from being a day student to a boarder in a new school. Despite this, I discovered my talents for singing and playing basketball, although I didn’t fully nurture them.
Moving on to college at FUTA, I approached my studies with renewed focus and determination after spending some time at home. Studying applied geology, I also found opportunities to model, educate my peers as an instructor, and explore marketing, albeit not in the way I do now.
However, what truly made college memorable for me was the lifelong connections I formed. With my easygoing nature, I had no trouble connecting with others, and these relationships remain invaluable to me to this day.
What’s your favourite meal that you wouldn’t share with anyone?
I love yam prepared in various ways i.e. fried, boiled, roasted, or pounded. Additionally, a well-prepared plate of fried rice and chicken takes second place.
What would be your plans for a sudden $10 million windfall if you were to receive it tomorrow?
If I were fortunate enough to receive a sudden windfall of $10 million, my first instinct would be to take a moment to assess the situation thoughtfully. After careful consideration, I would allocate a significant portion, perhaps around 50%, towards real estate investments. Additionally, I would earmark approximately 10% to provide financial assistance to my family and close friends, addressing any pressing needs they may have.
Another 20% would be reinvested into my existing business ventures, facilitating growth and expansion opportunities. I would allocate 10% towards charitable endeavours, such as supporting causes that aid the less privileged. Finally, I would reserve a portion, roughly 5%, for personal indulgence and enjoyment, allowing myself the occasional luxury without overspending.
Can you share an interesting fact or hidden talent not found on your LinkedIn profile? Previous Women in Marketing candidate Anastasia Hamel says that she can breathe fire!
Besides my professional skills, there are a couple of fun facts you won’t find on my LinkedIn. Firstly, I’ve got a knack for whipping up some seriously delicious baked goodies — I’ve even been known to impress friends with my culinary creations. And here’s a quirky one: I’ve got this unique talent for talking faster than anyone I know! It’s come in handy during those rapid-fire brainstorming sessions.
Career and Work:
How do you typically start your day, and are you #TeamCoffee, #TeamTea, or both?
In the morning, I usually dive straight into my work by firing up my computer. As for breakfast, I tend to skip it most days, but if I do indulge, it’s usually with a simple bowl of cereal. As for coffee or tea, I’m not particularly loyal to either — I prefer to kickstart my day without relying on caffeine.
What inspired you to pursue a career in marketing? Didn’t the “I want to become a doctor” bug bite you?
I had my sights set on becoming an environmental geologist. But then COVID-19 came along, disrupting plans left and right. During that time, I stumbled upon a free marketing course offered by Google, and something just clicked. When an internship opportunity in marketing later presented itself, I jumped at the chance, despite the doubts from others. I’ve always believed in the mantra “impossible is nothing.” Sure, there were frustrating moments, but I reminded myself that everyone starts somewhere. It’s all about perseverance and the willingness to keep pushing forward, no matter what.
Many industries had to create systems overnight that would enable their respective workforces to work from home due to the advent of the COVID-19 pandemic. What’s your perspective on remote and hybrid work, and how have you dealt with its challenges? Do you have a preference?
I’ve found remote work to be incredibly rewarding. I’m genuinely passionate about what I do. For me, it doesn’t feel like ‘work’ in the traditional sense. I’ve even had clients express their appreciation through thoughtful gifts! When I was still working in an agency, often I would start my day as early as 4 or 5 am, just because I enjoyed it so much. I’ve had experience with remote, hybrid, and on-site work setups, and I should say that remote work resonates with me the most. It allows me to save valuable time and energy that would otherwise be spent commuting to and from the office.
AI is the hot topic of the day, most specifically, generative AI tools like ChatGPT and Gemini. How do you address the challenges you face in your day-to-day responsibilities? Any specific tools you’d like to plug us with?
AI tools like ChatGPT and Gemini have revolutionised how we tackle challenges in our day-to-day tasks. ChatGPT is incredibly useful, especially in refining my email communication and ensuring the right tone. While I primarily rely on ChatGPT for assistance, I’m always eager to explore new AI tools that can further enhance efficiency and productivity in my work.
According to the WEF, the pandemic caused a 4.2% reduction in women’s employment compared to 3% of men (from 2019 to 2020). How can organisations better support women and mothers, especially in light of the pandemic’s impact on women in the workplace?
Given my extensive experience in women-driven industries like Heelsandtech and Babybliss, I’m keenly aware of the unique challenges women and mothers face in the workplace, especially in light of the pandemic’s impact. To better support them, organisations can take proactive steps such as offering flexible work arrangements, implementing supportive policies like parental leave and childcare assistance, providing tailored mentorship and career development opportunities, and actively addressing gender bias through inclusive hiring practices. While these measures may seem small, their potential impact in fostering a more equitable and supportive work environment cannot be overstated.
How can organisations ensure equal opportunities for women to advance into executive positions?
Organisations can take proactive steps to ensure equal opportunities for women to advance into executive positions such as:
- Foster Inclusive Cultures: Creating environments where diverse perspectives are valued and respected can encourage women to pursue leadership roles. This could involve promoting open communication, providing mentorship opportunities, and celebrating achievements regardless of gender.
- Invest in Leadership Development: Offering targeted leadership development programs tailored to the needs of women can help them build the skills and confidence necessary for advancement. These programs could include workshops, coaching sessions, and networking events that are specifically designed to support female leaders.
- Address Unconscious Bias: Recognizing and addressing unconscious bias in recruitment, promotion, and performance evaluation processes is crucial for ensuring fair treatment of women in the workplace. Training programs and awareness campaigns can help employees identify and challenge their biases, creating a more level playing field for all.
By implementing these strategies, organisations can create environments where women have equal opportunities to thrive and advance into executive positions.
2024 and Beyond:
How have you been since the start of the pandemic, and have there been any significant personal or professional moments from then until now?
Since the start of the pandemic, I’ve been navigating a mix of challenges and growth opportunities. While there have been tough moments, I’ve approached them as valuable lessons that have contributed to my personal and professional development.
One significant change that unfolded during this time was my mother becoming a new parent again, unexpectedly welcoming twin boys at her age of over 50. As the only child available to support her (with my elder sister residing in another state and my younger sister away on a work trip), I embraced the role of balancing work commitments with caring for my newborn brothers. Despite the challenges, I found immense fulfilment in this unexpected journey.
Moreover, the pandemic prompted a shift to remote work, presenting new challenges and opportunities for growth. One notable professional milestone was successfully leading a virtual team through a major project overhaul. Navigating shifting priorities and tight deadlines while maintaining team morale and productivity was demanding yet rewarding. This experience sharpened my leadership skills and reinforced my adaptability in dynamic work environments.
Overall, the pandemic has brought personal and professional changes, allowing me to embrace challenges, cultivate resilience, and discover new capacities within myself.
If you could go back in time, what advice would you give your younger self?
If I could offer guidance to my younger self I would emphasise the importance of self-compassion and resilience. I would encourage myself to trust in my abilities and have faith that challenges are growth opportunities. Ultimately, I would remind myself to maintain a positive outlook and rely on my faith, knowing that God’s guidance and support are ever-present.
What are your personal or professional goals and aspirations for the future? We hope to see you on Forbes’ Most Influential CMOs list. No pressure!
My professional aspiration is to continually strive for excellence and to contribute significantly in my field. I aim to leverage my skills and expertise to drive impactful marketing campaigns, foster innovation, and cultivate strong brand reputations. Ultimately, I envision myself being recognized as a leader in the marketing industry, known for my strategic vision, creativity, and ability to deliver measurable results.
Who are some of your sheroes?
I have quite a few but I will mention 4 in no particular order
- Folorunsho Funke Alakija
- Architect Olajoke Adenowo
- Pastor Debola Deji-Kurunmi popularly called DDk
- Bozoma Saint John
What are you currently reading, and how do you consume your content?
Currently, I’m reading a book called ‘How to Sell to Nigerians’ by Akin Alabi. I mostly read e-books however this book is a paperback.
What are you currently streaming that you’d recommend?
I’ll recommend ‘Afamefuna’ a movie that promotes the Igbo culture and Monk a detective series.
You wake up one day, and before you know it, you are nearing retirement. What would you like your professional legacy to be? Furthermore, what do your colleagues and superiors admire about you the most?
In hindsight, my aspiration for professional legacy centres on fostering an organisational culture where genuine care for individuals is paramount, transcending mere metrics and growth objectives. I endeavour to be remembered as a catalyst for cultivating an environment where empathy and human connection are valued as indispensable components to success. Colleagues and superiors alike have lauded my steadfast commitment to nurturing relationships and championing the well-being of those around me, recognising this attribute as a cornerstone of my professional ethos.
We are always looking for amazing Women In Marketing to profile. Who would you like us to get in touch with?
Nwadike Nester Ugochi and Precious Adanna Francis.
Share a unique message for young professionals in the marketing industry.
Remember, the marketing industry is dynamic and full of growth opportunities. Don’t hesitate to share your ideas and insights — your unique perspective is valuable. Embrace the journey, knowing that success isn’t always a straight line. Stay resilient and keep pushing forward.’
Thank you for your time, Favour. We hope this interview will inspire future leaders and other Women in Marketing. How can people follow you and your company on social media?
Absolutely! For those looking to dive into the tech industry, come join the GrowthXsplendid crew. I volunteer as a teacher there, and it’s completely free! If you want to stay updated on my journey and connect with me, follow me on LinkedIn.
