Women In Marketing Interview | Iviwe Poti from Isuzu

Starting out as an esteemed journalist at SABC, Iviwe has successfully changed gears and is now a corporate communications officer for Isuzu. She shares her journey on this segment of Women In Marketing.

THE JOURNEY TAKEN

Could you tell us a little bit about yourself and your career in marketing? How’d you end up at Isuzu?

What have you learned at Isuzu that you had not learned at previous companies?

Several studies reveal that women account for the majority of purchase decisions including traditional male products such as automobiles, consumer electronics as well as home improvement products. Despite this, surveys show that advertisers still do not understand women. Why do you think this is the case and what should change?

What does the word feminist mean to you?

Who are some of your female heroes?

What steps can companies take to make their businesses more equal in terms of pay and employees with regards to gender?

As a woman in the marketing and communications environment, what challenges do you face within and outside the organisation? What message do you have for other female professionals in the fraternity?

ENTERING THE WORKPLACE

What does your typical day of work look like? How does your calendar look and are you a coffee or tea kind of person?

COVID-19 has been a disruption to a number of organisations. So much that several businesses, small and big alike either having to cut down on staff or being forced to close down. On the same token, however, several organisations have used this time to regroup and use this as an opportunity for change in structure and processes. How has your organisation and specifically, your department, countered against the impact brought by the pandemic?

Remote work and video conferencing have become proverbial overnight celebrities. Some say that it has been long overdue whilst others are struggling to adjust this new normal. What is your take on this and how have you structured your work accordingly?

COMPANY HIGHLIGHTS

What makes something innovative? How do you define innovation at Isuzu?

What apps/software/tools can’t you live without?

2020 AND BEYOND

What are you currently reading? (What do you read, and how do you consume information? Physical book vs Reader?)

A unique message for all young professionals in the marketing industry

Tag the one person whose answers to these questions you would love to read

Any bucket list items (professional as well as personal)?

What’s the best advice you’ve ever received?

Something you do better than others — the secret of your success?

Which superhero/heroine or literature icon exemplifies your personality at work and at home?

Follow Isuzu on the following channels

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