Women In Marketing Interview | Phumza Dyani from Broadband Infraco

Having cemented herself in a male-dominated industry, Phumza is a force to be reckoned with. A believer in the marriage between marketing and sales, she shares her story with us in this segment of Women In Marketing


Could you tell us a little bit about yourself and your career in marketing? How’d you end up at Broadband Infraco?

You have accumulated an envious amount of experience working for top-tier companies such as Santam, MTN as well as Vodacom. What did you learn from these roles and how do you apply experiences in your current role at Broadband Infraco?

Several studies reveal that women account for the majority of purchase decisions including traditional male products such as automobiles, consumer electronics as well as home improvement products. Despite this, surveys show that advertisers still do not understand women. Why do you think this is the case and what should change?

What does the word feminist mean to you?

Who are some of your female heroes?

What steps can companies take to make their businesses more equal in terms of pay and employees with regards to gender?

What have you learned at Broadband Infraco that you had not learned at previous companies?

As a woman in the marketing and communications environment, what challenges do you face within and outside the organisation? What message do you have for other female professionals in the fraternity?

What made you fall in love with the world of marketing? What particular moment in time pushed you to pursue this as a career? After all, we all wanted to be Doctor’s growing up, right?


COVID-19 has been a disruption to several organisations. So much that several businesses, small and big alike either having to cut down on staff or being forced to close down. On the same token, however, several organisations have used this time to regroup and use this as an opportunity for change in structure and processes. How has your organisation and specifically, your department, countered against the impact brought by the pandemic?

Remote work and video conferencing have become proverbial overnight celebrities. Some say that it has been long overdue whilst others are struggling to adjust this new normal. What is your take on this and how have you structured your work accordingly?

What are the most unique challenges you face in your industry and at the workplace? How do you tackle these?

Storytelling seems to be the next rising buzzword. What’s the Broadband Infraco story? How are you telling it in an interesting way?

As a mother, how has the COVID-19 pandemic influenced the way you work? Furthermore, should organisations be cognisant of mothers? Is enough being done to cater to new parents, specifically mothers?


What have been some of Broadband Infraco biggest successes in marketing over the past 12 to 18 months?

What makes something innovative? How do you define innovation at Broadband Infraco?

What apps/software/tools can’t you live without?

How is Broadband Infraco changing the approach to marketing, growing brand affinity, user adoption, and engaging consumers living a digital lifestyle?

How do you leverage data to inform your decision-making?

What do you see as some of the major trends in digital in the next 12 to 18 months?

What’s your smartest work-related shortcut or productivity hack?

What are your thoughts on Marketing and Sales alignment? How do you align your Marketing and Sales team at Broadband Infraco?


What are you currently reading? (What do you read, and how do you consume information? Physical book vs eReader?)

A unique message for all young professionals in the marketing industry

What haven’t you solved? What challenge is on your plate?

Tag the one person whose answers to these questions you would love to read

Any bucket list items (professional as well as personal)?

What do you see as the single most important technology trend or development that’s going to impact us?

What’s the best advice you’ve ever received?

Something you do better than others — the secret of your success?

Which superhero/heroine or literature icon exemplifies your personality at work and home?



The Women In Marketing series is our attempt of profiling female marketing executives from across the world and provide them with a platform to tell their story as they navigate issues related to gender equality especially in the modern workplace.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store