Sonic Branding
Getting Started in Sonic Branding — Amplify your Brand
Women in Voice Mentorship Team, Sonic Sound Byte Series Part 1
Get in touch with Women in Voice to be notified about our next global event. Our membership and chapters span across multiple regions and time zones.
The following is a partial summary of the presentation by Jeanna Isham, Composer, Sonic Brander, and Strategist at Dreamr Productions and producer and host of the Sound In Marketing Podcast. It will be followed by a 3 part article covering the following topics in our Sonic Sound Byte Event Series: The Nitty Gritty, The Business of, Overview and Future of Sonic Branding.
We’d highly encourage you to view Jeanna’s 8-minute presentation video linked at the end of this article.
Sonic Branding Defined
Sonic Branding is mistaken for being many things like a tune, or parts of a song that repeats in one’s mind, or something to assist your memory association, or a catchy repetitive sound, or a short, memorable tune used in an advertising campaign.
We learned that it could be all the above. However, the difference being that it is a unique sound that represents the ‘entirety’ of the brand or company. And is meant to be incorporated into all audio touchpoints, not just one campaign.
Read on to learn common sonic branding myths and opportunities that exist for all brands and businesses alike.
Despite the size of your company or brand, sonic branding is attainable for all—Sky’s (or no-size) the limit when it comes to creating a sonic brand.
One of the cornerstones in creating a supersonic brand is not to limit it to traditional or popular music. Think of using vibrational rhythm or haptic feedback when exploring your brand’s sound. And challenge yourself to define this in your brand’s persona and not as your personal self.
“Although this may feel like a brand new thing, sound is one of the oldest ideas out there. It just requires you changing your perspective.”
- Jeanna Isham
In today’s hyper-connected voice-first world, the impact of sound and brand association gets amplified. Both negative and positive opinions shared by consumers can affect purchase rates and price tolerance.
A key principle to consider before developing your sonic identity is understanding what songs, genres, and sounds don’t represent your brand.
The 8-minute overview is below and make sure to join our group to be notified of Women in Voice future events and networking opportunities.
Want to Create Your Own Sonic Identity?
Start by creating a visual association with corresponding sounds. Think of existing song lyrics or emotions felt by listening to a particular song that could represent what your brand is and does. Next, think about what genres could represent your brand and stick with it. Lastly, think about what sounds in nature or around your community could represent your brand.
Get in touch with Jeanna if you want to start your sonic branding journey by diving in with your questions or if you’re curious and need further answers.
