Helping women makers grow
I recently joined Women Make, a community where women indie makers are at the forefront. Founded by Marie, a French developer, Women Make is a safe place for everyone to show their work and get constructive feedback. With several hundreds of members all over the world, it has become my go-to channel for support when developing digital projects.
We use Telegram to talk and some people also organise local meet-ups, but this is about the extent of our contact with each other.
A few days ago, we tested something new. I hosted a coaching session on digital marketing for a few members of the group. Having never done this before, I was quite nervous about answering questions on the go, especially to busy people whose accomplishments are countless.
We started by introducing each other. Makers talked about what stage their product is at, and the questions they had. For some people, the question was about getting more visible and attracting more clients. Others asked if they should do cold emails and what that may say about them. We also discussed finding the right people to market an indie game to.
Freelancers don’t just code or design. They have to think about everything, including their personal brand, business development, marketing, UX/UI design and more. Just like a small business. So networking is key. Not only because it…