I recently joined Women Make, a community where women indie makers are at the forefront. Founded by Marie, a French developer, Women Make is a safe place for everyone to show their work and get constructive feedback. With several hundreds of members all over the world, it has become my go-to channel for support when developing digital projects.
We use Telegram to talk and some people also organise local meet-ups, but this is about the extent of our contact with each other.
A few days ago, we tested something new. I hosted a coaching session on digital marketing for a few members of the group. Having never done this before, I was quite nervous about answering questions on the go, especially to busy people whose accomplishments are countless.
I started the session by introducing myself: a background in film, a job at everywoman, and outlined by digital marketing skills along with the courses I’m taking in UX/UI. Everyone did the same. They talked about what stage their product is at, and what digital marketing advice they needed. For some, the question was about getting more visible and attracting more clients. Others asked if they should do cold emails and what this may say about them. We also discussed finding the right people to market an indie game to.
As freelancers, these people don’t just code or design. They have to think about everything including their personal brand, business development, marketing, UX/UI design, and accountancy. Just like a small business. So networking is key. Not only because it brings business opportunities, but also because we learn from each other. This is what Women Make is about.
A word from Marie, Women Make Founder
Women Make is about making the most of this community by leveraging our members’ skillset, which include, among other things:
- Public Relations
- Project management
- Running a newsletter
- Game development
- Data science
- Public speaking