Women in Technology

Women in Tech is a publication to highlight women in STEM, their accomplishments, career lessons, and stories.

KubeCon Europe 2025 Retrospective

10 min readApr 7, 2025

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A banner hanging under a tent structure welcomes attendees to KubeCon + CloudNativeCon Europe 2025. The banner features the text “WELCOME” followed by the logos of KubeCon and CloudNativeCon. Below, it reads “CLOUD NATIVE COMMUNITY! BADGE PICK-UP | HALL ENTRANCE S5” and includes the hashtags “#KUBECON #CLOUDNATIVECON”. The banner is decorated with illustrations of Big Ben, an elephant, a zebra, a red double-decker bus filled with various animals, and a turtle.
KubeCon welcome banner! Photo by Adriana Villela.

As I write this post, I am sitting at Heathrow airport after what can only be described as a whirlwind week that was the first KubeCon of 2025, KubeCon EU, which took place in London, England. The following is a recap of my personal experience at KubeCon London.

Climbing in London

If you follow my work, you know that I love bouldering and try to climb at the local bouldering gym whenever I visit a new city. I was unable to boulder in Salt Lake City because I was 2 weeks into recovering from a nasty ankle sprain (from bouldering). But now, 6 months after spraining my ankle, I’m back at it again, and was able to visit not one, but two bouldering gyms in London.

The first gym I went to (the day that I landed, no less), called The Castle Climbing Centre, was recommended to me by my team captain, Penny Scully, who is an even more avid climber than me. As the name implies, the gym is located inside a castle, and has a great mix of roped routes and bouldering problems. There’s even an outdoor bouldering area. The Castle Climbing Centre was a bit out of the way from where I was staying, but since I arrived on a Saturday, it was the perfect day to check it out before the madness of KubeCon began. Also, it was SUCH a cool and unique experience, and TOTALLY worth the trek. I also dragged a friend with me, Marino Wijay, with whom I co-presented later in the week.

A collage of images showing various scenes from The Castle Climbing Centre. The top left image: building’s exterior, resembling a castle with towers. The top middle image: an indoor climbing wall with several people actively climbing and belaying. The top right image: a close-up of climbing shoes alongside a climbing wall adorned with colorful holds. The bottom left image: a person climbing an outdoor boulder wall. The bottom middle image: the reception area of the climbing center.
Bouldering at The Castle Climbing Centre

The second gym I went to was called Rise Climbing, and it was located about 1 km or so from the ExCeL Centre, where KubeCon was being hosted. Given that I was staying nearby, it was super convenient to pop in there for a quick 1 hour bouldering session before the start of the busy conference day. Fun fact: some of the boulders at this gym were set by IFSC Bouldering World Cup Winner, Sohta Amagasa. I did one of the easier ones that he set. 😁

A collage of three photos related to a rock climbing venue called Rise Climbing. The first image showcases the venue’s exterior, featuring a building with a sign reading “Rise Climbing” above an entrance marked with “06.” The second image displays a close-up of a poster attached to a climbing wall. The poster highlights World Cup winner Sohta Amagasa, mentioning that he set the some of the bouldering problems. The third image shows a pair of climbing shoes placed on a blue mat.
Bouldering at Rise Climbing

You can check out some of my bouldering vides from the week on my Instagram.

Pre-KubeCon: Cloud Native Rejekts

This was my second time attending Cloud Native Rejekts–my first one not as a speaker. I have to say that it was fun to attend as a non-speaker. Rejekts has a much more chill vibe compared to the frenzy that is KubeCon. It’s also quite a bit smaller, and much cozier. As a result, it’s a great way to catch up with folks who you would normally see at KubeCon, but who will most likely be too busy running around in a frenzy to stop by for a chat.

Also, my co-worker, Henrik Rexed, was speaking at Rejekts, so it was nice to be able to attend his talk to show support. Henrik, by the way, is an excellent presenter, and his slides are always a ton of fun. I definitely recommend catching one of his talks.

PS: The venue was GORGEOUS!!

Four images from Cloud Native Rejekts Europe 2023: a banner with event details and sponsors, a grand hall with attendees, a name badge showing Adriana Villela and the champion sponsor Microsoft Azure, and a speaker discussing Ambient Mesh and Istio on stage.
Cloud Native Rejekts

KubeTrain Party

Dynatrace and Isovalent hosted a KubeTrain arrival party on March 31st, and I popped into that for a bit, after Rejekts was done. It was a ton of fun, and I was reunited with my teammates, Andi Grabner (aka “Mr. Dynatrace”), and Henrik Rexed. A few other folks also rolled into town that day whom I hadn’t seen at Rejekts, so it was nice to catch up. Also, the party featured a signature cocktail called the “Dyna-Tai”, which was quite good.

Three photos from the Big Chill event: a bar menu with signature cocktails, a blue-green cocktail in a glass, and people socializing under string lights.
KubeTrain party

KubeCon Main Conference

Co-located Events

KubeCon itself started on Wednesday, April 2nd; however, on Tuesday, April 1st, the conference venue was host to a number of co-located events, including Observability Day, Platform Engineering Day, OpenFeature Summit, OpenTofu Day, ArgoCon, BackstageCon, and others. Like Rejekts, co-located events are always a great way to catch up with friends before the madness of KubeCon sets in.

I was fortunate enough to speak at my fourth Observability Day, this time with fellow Torontonian, Marino Wijay, who was my co-speaker at Platform Engineering Day in Salt Lake City last fall. Our talk, Putting the Experience in UX: The Importance of Making Data Accessible, in which we spoke about using OpenTelemetry outside of the confines of traditional technology, to provide better insights and visibility into workflows such as employee onboarding, emergency room visits, and hiring. I had originally crafted the talk proposal with one of my good friends, Tim Banks. Unfortunately, they were unable to travel to KubeCon. As a result, Marino took his place, and he and I crafted the talk together. I hope we made Tim proud!

PS: Since my ankle is about 95% healed, I was able to wear my sparkly conference shoes once again. They hurt like a muther#$@!, but wow, did I feel awesome in them. 😁

Six images: a mirror selfie, a presentation slide titled “Putting the Experience in UX,” a group at a convention center, an audience in an auditorium, a hallway photo group, and a meme with “OTEL ALL THE THINGS!”
Highlights from Observability Day

Ambassador Breakfast & Kickoff

As a CNCF Ambassador, KubeCon always kicks off with the Ambassador Breakfast at 07:30, during which time we get to hang out with fellow Ambassadors, eat (duh), and take a group photo before walking over to the opening keynotes as a group.

A large group gathered indoors for a conference or event, posing for a group photo. The setting includes a modern interior with a high glass ceiling, geometric floor tiles, a bar with bottle shelves, and a sectioned-off area with sheer curtains. Individuals wear lanyards, indicating a professional or social gathering.
CNCF Ambassador and Kubestronaut Group Photo

The production level of the keynotes always blows my mind. Having been on the main stage at Dynatrace’s Perform conference in February 2025, I had a taste of just how much time and effort goes into putting on a slick, well-executed production. Mad respect to the folks behind the scenes who make all the magic happen.

I love that a number of the keynotes this time around had a focus on Observability, with talks from Honeycomb’s Christine Yen, eBay’s Vijay Samuel, and Dah0’s Kasper Borg Nissen. It’s been really cool to see how much Observability has taken a bigger and bigger role in a number of conferences. For example, this year’s ScALE (Southern California Linux Expo) had a dedicated Observability track for the first time ever. KubeCon has a dedicated Observability track, and the Observability Day co-located event now has two tracks. Observability is definitely here to stay!

A collage of six images from a tech-focused conference. The top row features three group photos of attendees wearing lanyards and name badges, posing in different settings. The middle row includes a dark auditorium with seated participants and a wide shot of the venue illuminated by blue lights. The bottom row shows a presentation screen displaying slides on Kubernetes and DataRobot, with a speaker addressing the audience.
Ambassador breakfast and KubeCon opening keynotes

OpenTelemetry Observatory & Humans of OTel

The OpenTelemetry Observatory was back in the Solutions Showcase for a fourth time, and so were our Humans of OTel interviews. Shot over two days, we were able to interview a great bunch of folks. I wanted to give a huge shout out to our various OTel practitioners and contributors who came out for the interviews. Also a huge shout out to my co-interviewer, Reese Lee, and to Henrik Rexed, who lent us his filmmaking and production talents to help make this top-notch! I can’t wait to share the interviews once Henrik and I are done doing all of the editing in the next couple of weeks. I’ll post a link here as soon as the video is out.

A collage from the OpenTelemetry Observatory event. The top images include the logo featuring a telescope and star designs, a board recognizing top contributors and organizations like Dynatrace, Google, and Microsoft, and a filming setup with cameras and lighting. The bottom images highlight a person being filmed, fingers with Kubernetes-themed nail art, and a lively event space with people filming and networking.
Fun at the OTel Observatory

Last KubeCon, we also introduced the Humans of OTel livestream, in which Reese Lee and I interview an end user and someone from OTel leadership. This time around, we had Grafana’s Marylia Gutierrez (former end user and current OTel approver and maintainer) and Honeycomb’s Austin Parker (OTel Community Manager) as our guests.

Marylia shared her experiences in going from being an end user, in her former role at Cockroach Labs, to OTel approver and maintainer, in her current role at Grafana Labs. She also talked about the localization work that she’s doing, in helping to translate the OTel docs into Portuguese as part of a larger effort to make the OTel docs available in a variety of languages.

Austin talked about OTel’s past, present, and future, and shared some of the latest and greatest project updates (see below).

A collage of four images. The top left shows a person setting up camera equipment in a modern indoor space with tables and chairs. The top right features three people sitting on a bench, making peace signs. The bottom left is a promotional graphic for “Humans of OTel” streaming live from KubeCon CloudNativeCon Europe 2025, with blurred faces of four individuals. The bottom right shows a large indoor event space bustling with people, booths, and a big screen displaying visuals.
Humans of OTel Livestream!

OpenTelemetry Project Updates

I’ve tried to make a point of attending the OpenTelemetry (OTel) project updates since KubeCon EU in Amsterdam, back in 2023. I still remember attending that project update, because we were all crammed into a small conference room. It was hot, stuffy, and people were overflowing into the hallway. This time around, there was a big room to match the big audience. Some highlights:

Project growth:

Graduation status:

  • Graduation prerequisites have been fulfilled, so it’s only a matter of time before the project achieves graduated status with the CNCF. Who knows…maybe we’ll see an announcement at one of the upcoming KubeCons this year! 🤞

Certification & education:

Surveys:

  • One of the End User SIG’s mandates is to share end user feedback with the various project SIGs. We’ve achieved this by partnering with project SIGs in the last year to help put out surveys to the OTel community. These help drive SIG roadmaps for the coming year. A huge thanks to the 551 responses that we’ve had across 6 surveys since March 2024.

Other updates:

  • The OTel Collector now supports profiling with the service.profileSupport feature gate, supported by 12 components!
  • At the KubeCon NA OTel Project Updates, an announcement was made about introducing an OpenTelemetry is introducing a user-facing logs API. This is now part of the OTel Specification. The Logs Bridge API will coexist with the Logs API.
  • The OTel Collector has 43 new components, and a number of core modules have been marked as 1.x.
A conference room with attendees focused on a speaker at a podium. The speaker is presenting a slide titled “A healthy contributor share,” featuring a colorful pie chart and a list of categories such as organizations, designers hired, and project leads. The room is well-lit, with ceiling lights, and the audience is seated, facing the speaker and the presentation screen.
The OTel Project Updates!

Two Talks!

In addition to my Observability Day talk, I also had not one, but TWO talks at the main conference.

The first of my talks took place on Wednesday, April 2nd, and was called, How Green is My OpenTelmetry Collector? In this talk, Nancy Chauhan and I explore using the CNCF’s Kepler project to tune the OTel Collector to lower its overall carbon footprint. I met Nancy last year at KubeCon EU in Paris. As an active member of TAG Environmental Sustainability and founder of Women in Cloud Native, she was the perfect partner for delivering this talk with! A huge thanks to everyone who came out to see the talk. We were slotted as the last talk of the day, so I always appreciate it when people stick around that late for a talk. 💜

Three images featuring two individuals. The first image is a selfie of one person standing in front of a wooden door, wearing a red shirt, black pants, and beige heels, holding a phone. The second image shows the same individual speaking into a microphone on stage, joined by another person in a black crop top, black skirt, and brown boots. The third image is similar, showing both individuals on stage with a presentation screen in the background displaying a green landscape and a question mark.
“How Green is My OpenTelemetry Collector?” with Nancy Chauhan

My second talk took place on Thursday, April 3rd, and was called, OTel Me How to Get My Open Source Community Taken Seriously. This time, my co-speaker was my OTel ride-or-die, Reese Lee. I’ve been fortunate to co-speak with Reese a number of times over the past couple of years: at KubeCon, Open Source Summit, Observability Day, and All Things Open. She’s a wonderful talk partner because we think and work the same way. Also…not gonna lie…her cat, Taco, makes THE BEST slide model. Our talk was about building out community for the OTel End User SIG. She and I are maintainers of the SIG, alongside Dan Gomez Blanco. We really wanted to highlight the things that make the OTel community special, and how we keep that community going through the OTel End User SIG. Like Wednesday’s talk, this talk was near the end of the day, so again, super grateful for the folks who made it out. I was pleasantly surprised to see a number of OTel contributors attending the talk, which totally made my day!

A collage of three photos. The first photo shows a person taking a mirror selfie, wearing a pink top, blue jeans, and beige heels. The second photo captures a conference presentation titled “OTel me…How to get my open source community taken seriously,” presented by Reese Lee and Adriana Villela. The third photo offers a view from the stage at the conference, with an audience visible, two individuals taking a selfie with blurred faces, and a presentation slide displayed on a large screen.
“OTel Me…How to Get My Open Source Community Taken Seriously” with Reese Lee

Final Thoughts

If you’ve been keeping count, that was 3 talks in 3 days, plus 2 days of Humans of OTel recordings, and a livestream recording. Between that, and the mad rush between ScALE and KubeCon to write 3 talks and learn Kepler, I was absolutely EXHAUSTED.

After KubeCon, I flew my 16-year-old daughter into London to take a long weekend to explore and hang out and decompress from the chaos of the week. I’d been to London twice before, and both times I didn’t get to really see anything. So it was a treat to be able to do some proper sightseeing with my daughter.

A collage of six London landmarks and artifacts: the Rosetta Stone, Magna Carta, London Eye, Big Ben, Abbey Road sign, and Tower Bridge.

Overall, I had a lovely week and was grateful to meet up with and hang out with so many good friends. I’m looking forward to taking it a bit easy, compared to the harried frenzy of the last several months.

I’ll be speaking again at KubeCon Japan in mid-June, so if you’re around for that conference, please come and say hello! I will also have Geeking Out Podcast stickers, featuring our capybara mascots, Melanie and Penelope.

I unfortunately will not be going to KubeCon NA in Atlanta, nor will I be planning any further travel to the US in the foreseeable future. As a Canadian, I simply do not feel safe going there, given the recent political climate.

I will now leave you with a rare photo of both our rats, Katie and Buffy. On a sad note: Buffy died while we were away. We miss her dearly. 😭

A cage containing two rats. One is black and white and is positioned near the cage bars, while the other is brown and partially inside a red plastic house. The cage floor is lined with colorful shredded paper bedding.

Until next time, peace, love, and code. ✌️💜👩‍💻

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Women in Technology
Women in Technology

Published in Women in Technology

Women in Tech is a publication to highlight women in STEM, their accomplishments, career lessons, and stories.

Adriana Villela
Adriana Villela

Written by Adriana Villela

DevRel | OTel End User SIG Maintainer | CNCF Ambassador | Podcaster | 🚫BS | Speaker | Boulderer | Computering 24+ years | Opinions my own 🇧🇷🇨🇦