Mastering LinkedIn: A Step-by-Step Guide to Profile Optimization

The First Step in Building Your Personal Brand

Shivani Gandhi
Women in Technology


Hello everyone! Welcome back to another episode of Shivani’s career tips. In today’s session, we are going to be tackling….. LinkedIn.

Yes, LinkedIn can be a daunting place, especially when you are initially creating and setting up your profile. With that in mind, know that your profile will take time become “perfect”, and it may become overwhelming to try and populate all of the sections at once. That’s okay!

Optimizing your LinkedIn will be an iterative process which will never really stop as you gain more experience, skills, or even certifications. The important thing is knowing when and how to start. That is exactly what I will be detailing below.

Photo by Greg Bulla on Unsplash

Upload a High Quality Profile Picture

You are more likely to be remembered by your profile picture than by your name. So make sure you check these points before adding a photo to your profile:

  • Ensure your face is clearly visible in the picture.
  • Your profile photo should just be you, don’t include anyone or anything else.
  • Try adding a “profile video” because an image is worth 100 words but a video is 1000 (Note…