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Five things we learned about reaching audiences in the new normal

By Amanda Forsey

1. There is more demand for creative communications work than ever before

2. A bifurcation is arising in the events industry

3. The principles that apply to external events don’t necessarily apply to internal events

4. See online events as opportunities to capture audiences with different speakers

“The challenges have been massive, but so have the opportunities.”

5. Step up the professionalism

A sloppy or unprepared webinar will no longer cut it.



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