A Tale of Axes and Fruits

Jan Bitzer
Woodblock
Published in
1 min readSep 24, 2023

If you followed along our daily posting series, first of all, you’re awesome and a true friend of ours. Thank you.

Let’s not forget how we ended with our last story. We mysteriously dropped a cliffhanger named SPF. And yes, SPF was in the makings. But it wasn’t its time just yet.

The year 2018: We all do it

What we did, we shall never talk about. giggles. The other thing we did though we can talk about, as much as we want. We just haven’t done it yet. And that’s a nice segway to some moral droppage.

Our industry has a bit of a tendency to brag. Nothing wrong with that, as this is based on our long standing and skewed notion that prestige and perfection brings in the big bucks. But showing the wonky stuff is great too! We should do it more often.

So alongside the secret thing we shall never mention, here comes Axe. They gave us the best brief ever.

Trash around and make it quick and dirty.

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Jan Bitzer
Woodblock

Jan is a filmmaker & co-founder / ECD at Woodblock Animation Studio.