The Speedmaster Standard: How The Watch Industry Has Quietly Been Inflating Prices For The Last Thirty Years

Tiffany by Swatch Group, the Making of a Failed Joint-Venture

A close look at the Seiko brand portfolio and what it can teach us about branding strategy

Understanding Luxury Brand Equity through Consumer Purchase Decision

How analysing a consumer’s…

Does it hurt the economy when people spend on luxury goods rather than more productive assets?

On the Future of Wrist Watches, and How Established Tech and Modern Day Branding Could be Joining Forces

On paper, the future of wristwatches would be unobtrusive tech concealed within a regular looking…

On the Value Proposition of Smartwatches

Commentary on the value proposition of smartwatches and the…

The Swatch Group’s Inclination Towards Market Domination

Old is the New New, and Why Some of Us Think that Wrist Watches Are Neither Useless Nor Doomed

Watch Industry: Applications of a man-hours model for qualitative interpretation

One metric to rule…