Analyze the Impact of Iterable Campaigns on Every Touchpoint in the Customer Journey and Optimize for Measurable Growth

Iterable, the growth marketing and user engagement platform, provides powerful automation to engage your visitors and customers across email, push and text at scale. By combining this essential engagement data with Woopra’s end-to-end customer journey analytics, marketers can analyze how each campaign drives growth for the organization and identify areas for improvement.

Woopra’s newest integration with Iterable empowers marketers to:

Build Customer Journeys to see how Iterable Campaigns Impact Product Engagement, Signups, Demo Requests, Support Tickets and more

Customer Journeys are non-linear, cyclical and expand beyond top-of-funnel metrics. It’s important to know which campaigns are driving clicks and conversions, but even more essential to understand which campaigns are delivering your best, long-term customer types.

Do campaigns about a specific product feature lead to product engagement? Does certain messaging influence the number of support tickets your success team is receiving? Which campaigns are driving the largest opportunities in your CRM?

With Woopra’s one-click integrations, data from every tool, team and touchpoint is unified to enable comparisons, analysis and reporting that fuels company-wide growth.

For example, in the below Journey Report, I can see everyone in the last 30 days who has opened my Iterable welcome email, completed our product tutorial, opened our follow-up email and the remaining steps taken before becoming a customer.

Notice how you can customize the timeframe, segment, cohort criteria and more to expand your analysis. You can also dive into any segment and see the exact group of people or individuals you’d like to learn more about.

Any behavior you’re tracking in Woopra can be leveraged in Journeys to understand how, for example, a marketing campaign impacts live chat engagement, that drives new leads in Salesforce or content downloads on your website and beyond.

Leverage Woopra’s Unified Data to Trigger Enrollment in Iterable Lists or Dynamically Update Iterable Users

Every Woopra integration comes with a set of pre-built triggers and automations, allowing you to streamline processes and take real-time action on your data.

Our custom-built database processes these triggers within 300 milliseconds of a request. This means you can personalize page content, trigger a chat message, automate enrollment in a drip campaign, update a lead status or customize a promotion with zero latency.

For example, in the below trigger I’m toying with automatically adding users to an Iterable list who have submitted a demo request, opened an Iterable email and opened a Zendesk support ticket.

See how you can customize the segment behaviors, and/or operators, timeframe and when to trigger the list enrollment. You can also customize which Iterable list to enroll them in or chose to, for example, automatically create or update an Iterable user.

Any user attribute, property, behavior or action you’re tracking in Woopra can be leveraged to dynamically fuel Iterable lists, allowing you to engage the right users, with the right message, at the right time.

View Iterable Engagement at an Individual-Level for Support, Segmentation or Personalization

Today, customer-centricity is king. Woopra helps you identify and connect with the people behind the numbers. For example, in this people report, I dive down to view my own individual profile.

You can see a real-time feed of the actions I’ve taken and data that’s been updated. By seeing the different Iterable email campaigns that I’ve engaged with, success, sales or marketing teams have the foundation for further conversation or, for example, can identify new opportunities.

View Iterable Engagement Data in Tools like Zendesk and Salesforce

What’s more, this real-time User Profile does not have to live only in Woopra. Woopra’s integrations with tools like Zendesk and Salesforce, allow you to embed this profile into 3rd-party solutions to empower sales and support teams.

For example, I’ve used the Woopra and Salesforce integration to embed the user profile at the lead and contact level. Now, I can see all actions taken by my customers and prospects, including, for example, Iterable email opens, without ever leaving Salesforce.

Create Trends Reports to Analyze the Performance of any Iterable Campaign Metric Over Time

Finally, Woopra’s newest report type, Trends, allow you to analyze and compare any metric over the course of time. Create a Trends report to understand how campaigns are performing in a specific audience. Analyze by subject line, campaign id and more. Compare the report by dimensions such as device type, industry or location to answer any question with your data!

Ready to get Started?

If you’re an existing Woopra customer, simply navigate to “Integrations” in your Woopra instance for instructions on installing the integration.

Not a Woopra customer? Reach out to sales@woopra.com for a trial to begin testing the power of the Woopra and Iterable integration.