Clearbit Data Enrichment Integration
It’s Here! Enrich Woopra Customer Profiles with Clearbit Data for Next-Level Insight
Clearbit is an industry-leading data enrichment tool, so it made perfect sense to partner up for our next AppConnect integration. Right now, Woopra automatically syncs any visitor data points you’re tracking and appends these events, in real-time, to the Woopra Customer Profile. This usually includes details such as name, location, email address and so on. But, what about the information you’re not collecting? How can you learn more about the users engaging with your brand, without the pain of lengthy forms, surveys or questionnaires?
With the Woopra and Clearbit integration, transform any email address into a complete user profile, with the ability to tie more than 85 additional personal and firmographic data points to your Woopra Customer Profiles!
Why this is Awesome
Woopra’s mission is to show you a complete view of your customers and the experiences they have with your brand. The Clearbit integration directly aligns with this mission by allowing you to learn more about your users than ever before, all from a simple email address.
Pull in social media profile data to understand how engaged your users are across social platforms. Look at company industry, size, revenue or technologies used to learn about the types of companies signing up for your product. Choose as many, or as few, data points as you like to fuel segmentation, analysis and gain a better understanding of who your customers are.
How it Works
Clearbit uses personal and company email addresses to identify who a user is. Then, searches dozens of data sources in real-time to enrich profiles with up-to-date information. With the integration, the moment an email address is sent to Woopra (through a form, subscription, signup event, etc.), Woopra will sync the email with Clearbit and enrich the profile instantly.
Getting Started
Not a Clearbit customer? Learn more about the benefits of Clearbit, features and pricing options!
Already a Clearbit customer? Navigate to AppConnect in your Woopra instance and search for Clearbit. Click “Install” to enter your Clearbit credentials and authenticate the integration.
To configure the data points that you’d like to include, simply navigate to “Configuration” and choose the fields that matter most to you! These include essential user data points such as location, employment, gender, bio, full name, role and more! You can also include company data points such as domain, industry, funding, revenue, Alexa Rank, technologies used, location and so on. Once you’ve selected all applicable fields, click “Apply Configuration” and you’re set!
Want to update how the data is displayed? Navigate to your Schema to change the display name and description of any Clearbit data points to help clarify any data points that might be confusing for the rest of your team.
Now, all identified users and customers with an email address will automatically have their Woopra Customer Profile enriched with Clearbit data. Search by technologies used, industry, company names and so much more! Leverage this data throughout your Woopra reporting and analytics to learn more about who your customers are and how they engage with your brand!
Coming Soon: The upcoming Clearbit Reveal integration will allow you to map anonymous website traffic into full company profiles! See who is browsing your website before they’ve identified themselves and leverage this data to power behavioral-based retargeting, analytics and personalization.
