3 Ways H&M Is Leading The Charge In Sustainable Fashion For A Greener Future

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We live on a planet that is in grave danger of destruction due to millions of reasons. Be it due to global warming or climate change due to all kinds of pollution, our planet is slowly dying.

That is why H&M is working on goals that will save our planet from pollution created by the fashion industry. As a global powerhouse clothing brand, they aim for a greener future for our planet by adopting sustainable practices in the manufacturing as well as the after-sale treatment of our products.

They are trying to make sustainable fashion an evergreen trend and sustainably lead the charge.the top 3 ways H&M is leading the charge in sustainable fashion for a greener future.

1. Groundbreaking Garment Collecting Programme

H&M believes that the basic foundation for sustainable development is the 3 Rs: reuse, recycle, and re-wear. Today, less than 1% of the materials used to make clothes are recycled each year. This is where their groundbreaking initiative, known as the Garment Collecting Program, comes into play. Through this program, they have reduced the environmental impact of fast fashion remarkably.

So here is how it works:

1. Collect all the clothes you do not wear anymore (any brand) and hand them over at our cash desk.
2. Once you let go of those clothes, you get a cash voucher to use at your next purchase.

At this point, their business partner takes over and divides your favourite fashion into 3 categories.

1. Rewear: Clothing that is found to be in good condition is sold as second-hand clothing.
2. Reuse: Clothes that are not in wearable condition are turned into other things, such as cleaning cloths for reuse.
3. Recycle: The textile fibres from all the remaining clothing that does not fall into the "re-wear and reuse" category are shredded and used to create insulation materials.

2. Use of organic cotton

At H&M sustainability starts with the use of sustainable materials. All the cotton that they use is ethically and sustainably sourced and we have switched to…