Are You a Wantrepreneur? You May be in Denial

Blake Reitnauer
Word Garden
Published in
3 min readFeb 6, 2024
Photo by Christian Lue on Unsplash

Pursuing personal development and honing your professional skillset are without a doubt productive activities. But do you spend your time in a constant learning loop? or have you leaped to apply your learnings to a venture?

Being a wantrepreneur is like being the backup quarterback, you may have the skills to be on the team, but you haven’t yet applied them to become the starter.

A lot of us have been here, myself included. Here are a few things to avoid to get off the sidelines and on a path to action.

Reading So Many Books…

Sure, reading is an amazing activity that spurs a tremendous amount of growth in us. But what is that growth worth if you never reap the benefits from it?

Take calculus for example, at some point we all had to learn it, but without applying it consistently we soon forget it altogether.

I’ve found that constantly reading book after book leaves you with a lot of disjointed thoughts that blend various themes.

  • Try This Instead: Using the 30-day rule, apply what you have learned from each book for 30 days before starting the next one.

Setting Up Social Media Accounts

“It’s branding”. No, if that is all you do it is a waste of time.

For every failed venture from my past, there are a few damn good social media pages to go along with it.

The issue is that instead of focusing on developing my product and meeting customers where they were, I was spending time designing a fresh social banner that may help convert 0.01% more prospects.

  • Try This Instead: Focus on revenue-generating and business development activities. Get to a minimum viable product on your chosen distribution channels and do not waste any other time there.

Shiny Object Syndrome

Building a business takes time and a LOT of it. There is no shortcut to growing the business you want, you have to spend enough time in the pocket to start seeing your consistent efforts paying off.

Most of the time people quit right before they are about to get that first sale or big contract. You must spend enough time trying before moving on to a new idea, even if you feel like you are beating your head against a wall.

I almost quit freelancing after two months of applying to contracts with no success, until I finally hit my first contract that ended up paying me over $3,000 in one month.

Check out how I did that here:

Go forth and become what you want to achieve, your dream life is on the other side of one year of discipline, hard work, and a little luck!

Thank you for reading, here is how I can continue to help.

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Blake Reitnauer
Word Garden

Startup professional sharing ideas on sales development. RevShare newsletter ↘️ https://revshare.beehiiv.com/subscribe