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Lead Magnet Ideas for Authors
Seven ways authors can reach their prospective readers
Let’s go over seven ways authors can reach their audience by creating lead magnets:
First Look
Provide readers exclusive updates associated with your writing process or a first look at your next book. It will help to build anticipation and excitement for your future work, as well as encourage readers to remain engaged with all of your content.
Book Club Guide
Provide a book club guide with discussion questions and extra resources associated with your book. It will help to encourage readers to share and discuss your book with other people, possibly leading to a lot more sales.
Companion Guide
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Develop a workbook or companion guide associated with your book. It will help offer extra value to your readership, as well as encourage them to interact more deeply with your content.
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