You own the world’s most valuable asset.
Yes, you heard that right you own the world’s most valuable asset and big gigantic firms are fighting for it and the irony is many people don’t even know that.
Now, you must be wondering “What the hell am I talking about and if anyone knows they have something like this then why the person is unaware of this fact”.
So let me first tell you what asset I am talking about, is it your home? NO. Is it your car? NO. Then what is it?
It’s your “Attention”.
Yes.
You heard that right, your “Attention” is the world’s most valuable asset which big gigantic firms are fighting to buy. And no, I am not making this up, this is true believe it or not.
Since 1971, the human race has experienced exponential growth in the amount of information available. Since the advent of the internet, we have seen a much greater increase in the availability of information that too on our fingertips.
Do you know how much new content is created each day? 1.5 Million Terabytes each day new content is created. And almost all of that content is consumed by people like you or me.
And considering the fact that we spend around 6 hours of our daily routine in front of a screen whether studying, working, or scrolling through various social media apps, that means 6 hours which is 1/4th of our whole day, our attention is on the screen whatever comes on that screen it has our attention.
And big gigantic firms are fighting at the backend of that screen to display their “Advertisement” in front of your eyes on that screen. Each ad you see, each sponsored link you see on the top of the Google search, and even the first link you while searching for something on the internet is been deliberately put there to attract your attention and divert you to their site. And they don’t just pay for always being on the top of every search, they bid for it. Yes, each company bids to get its name on top of the search each time you search, and the one with the highest bid wins that position.
Now you must be wondering how fast the system is because nowadays the speed of the internet is getting closer to the speed of a blink of an eye. So, let me tell you that everything is automated, before you even think of it the system already executes everything and shows the result. So, you can understand from here how big firms are fighting like dogs and cats just to get your attention.
For example, just search “Sports Shoes” on your Google and see the results. Well here let me give a bit disclaimer, it’s not at all important that everyone sees the same result on the top, some may get the ad for Adidas whereas some will see the ad for Puma. It’s all about the bidding system, which bids the highest to get to the top of each search.
But the story doesn’t end there. Even what ads you see on the side panels of some sites, ads you see on YouTube, and even the ads you see on Instagram are deliberately put there to get your attention. And I won’t be surprised if one day the ads you are seeing on a TV Channel will be linked to your search history.
So, it is all about your attention. And when I say that your Attention is the most valuable asset in the world, I mean it. So don't waste your attention on some cheap things use it to get more productivity out of your mind.
With that said I’ll take a leave.
Keep Chilling, Keep Thrilling & I’ll See You in the Next One!
