A ski resort used a 1-star review in its (brilliant) ads, so now I’m inspired

3 helpful reminders for creatives everywhere.

Backstory:

Snowbird is a resort in Utah known for its difficult slopes. After some bro named Greg from L.A. gave them a 1-star review because the mountain was mean to him, they created a print advertisement starring his review.

I love this ad so much, you guys. Like, more than anything I’ve ever done.

A few rapid-fire fun facts before I get into those helpful reminders I promised: Snowbird has a lovely website, designed by Rally Interactive. The creative agency who made the 1-star ad is Struck. If you, like me, want to get your hands on a hard copy of this ad, it will be featured in Ski Utah, Powder, Ski, Freeskier and Transworld Snowboarding. All of which are somehow completely different publications.

I am not affiliated with Snowbird, Struck, Rally or Greg in any way. I’m just a copywriter from Illinois who knows greatness when I see it.

So! Here are your helpful reminders, my friend.

Helpful reminder #1: Cut the clutter.

Look at how simple the design is in that ad. A gorgeous photo is allowed to be the star of the show while the…