A ski resort used a 1-star review in its (brilliant) ads, so now I’m inspired

3 helpful reminders for creatives everywhere.

Luke Trayser
Words for Life

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Backstory:

Snowbird is a resort in Utah known for its difficult slopes. After some bro named Greg from L.A. gave them a 1-star review because the mountain was mean to him, they created a print advertisement starring his review.

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Luke Trayser
Words for Life

ACD and copy guy at Ivor Andrew. Freelance copywriting mercenary. Not my real hair. Get in touch on Twitter or email ltrayser at gmail.