Get Off Your IHOb High Horse

Your Twitter snark helped the burger campaign work.

Luke Trayser
Jun 12, 2018 · 5 min read
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Want to anger the entire world? Make the P in your logo do a somersault.

DISCLAIMER: Both the president and the creative director at Ivor Andrew, the agency where I 9-to-5, think the IHOb campaign is bad. I’m publishing this knowing they’re against it. Will they fire me? WHO CAN SAY. Life is filled with magical mysteries, my friend. Let’s get started.

Bro. You can’t possibly be serious.

Hang on. Who are you?

Okay, so that’s how an idea like IHOb began?

Then what?

Eureka? No. Come on. Absolutely not. Did you SEE how hard IHOb got torched on Twitter?

Exactly. IHOb got positively owned. In what world is this work a success?

The only goal of a campaign like IHOb is to scream “HEY. CHECK OUT THIS NEW THING.” at people.

Okay, but again, and I feel like you don’t care about this as much as you should: IHOb got destroyed on Twitter.

Nope. Never gonna happen. I never went to IHOP before, and I won’t go anytime soon.

Words for Life

20% inspirational, 80% not.

Luke Trayser

Written by

ACD and copy guy at Ivor Andrew. Freelance copywriting mercenary. Not my real hair. Get in touch on Twitter or email ltrayser at gmail.

Words for Life

20% inspirational, 80% not.

Luke Trayser

Written by

ACD and copy guy at Ivor Andrew. Freelance copywriting mercenary. Not my real hair. Get in touch on Twitter or email ltrayser at gmail.

Words for Life

20% inspirational, 80% not.

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