To start the day with nothing, and to end it with something that didn’t exist yesterday is a wonderous and magical thing. It never gets old. Making shit. That’s where the fun is. And the wonder. And the glory.
— Linds Redding, “A Short Lesson in Perspective”

Linds Redding is a former Saatchi & Saatchi and BBDO art director who spent 30 years in advertising before being diagnosed with cancer of the esophagus.


An appropriate start to Wisdom in Words, a little project I’m starting to celebrate words from all sources and mediums which speak to the truths and conceits in life.