Why ‘F*ck’ Is the Word of the Year

How the word became a virtue signal in 2018

Meghan Daum
Words That Matter
Published in
4 min readDec 11, 2018

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Illustration by Justin Sloane

AAh, fuck! What an indispensable, multitasker of a word it has become! No longer relegated to that marginalized category once known as profanity, fuck now wears many syntactical hats and is a staple of Trump-era vocabulary. In addition to being a fun way to embed a little malediction into words that otherwise might be chalked up as…

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Meghan Daum
Words That Matter

Weekly blogger for Medium. Host of @TheUnspeakPod. Author of six books, including The Problem With Everything. www.theunspeakablepodcast.com www.meghandaum.com