The Strategy Great Marketers Use to Write a Cold Email
“One cold email can change your life.” -Sahil Bloom
Wondering why you have a low conversion rate in your cold emails?
Some experts say, make it warm first. How?
- Look for the person on LinkedIn and send them a connection request.
- Then briefly introduce yourself and your offer. Tell them that you will send more details via email.
Gotcha! You have their email address.
This is one of the best lead gen strategies I’ve ever heard as digital marketing is getting more personal nowadays.
But what if…
The LinkedIn connection doesn’t work out?
Either the person has no LinkedIn or they haven’t replied to your connection message or you can’t add them at all.
So, you need to send out a cold email. Oops!
Here is the strategy of great marketers, creators, salespeople, or any human being who practices how to write the best cold email to get the attention of their leads.
Are you ready? Here you go:
Know the format that sells.
Shaan Puri and Sahil Bloom — both popular creators who shared the format they think that sells. This is their structure:
Start first by grabbing attention.
Cold emails are like blogs.
You need a curiosity gap format for your subject to increase the open rate of your email.
The only difference is email subjects are better short and catchy unlike headlines that are better long and clear.
So, don’t overanalyze it.
Just make it simple, sweet, and relatable.
Sending the email to yourself first would probably be helpful. Then check your inbox if you as the receiver want to open your email.
Intro with a personal touch.
Never tell them first what you want.
Instead, tell them what they want to hear.
Remember, this person has never heard of you and you want their time by reading your email until the end.
Tell them something about their work, how inspired you are because of their writings, how their courses changed you, and so on.
Let them know you did your research and you are not sending an automated email.
Reveal the benefits.
What do they get from you?
What are the things that you can offer?
Revealing the benefits of partnering, collaborating, testing your products, replying to your email, hiring you, or setting a call.
These should be clear in your email.
Build up your credentials.
Who are you? What have you done in the past?
If you’re selling your product, then share a one-liner or a paragraph of your customer’s success story.
If you’re selling yourself, share your portfolio, your work history, your school, etc.
Build up yourself.
Don’t forget your clear CTA.
After telling them all the good stuff, what do you want from them?
What do you want them to do after reading your email?
Write a clear call to action.
Remember, one call to action is enough.
You don’t want to ask more.
You’re just starting to connect with the person.
So yeah…
That’s the format great marketers are using to hook their leads through cold emails.
Apparently, you may not get a 100% response rate, because everyone is busy, life happens, or they may not be the right person for your offer.
But the thing here is, you can increase your response rate.
And remember to send a follow-up email after three days.
Test it out. Then tell me the results in the comments 🙂
Good luck!
