8 Go-To-Market Tactics Every Enterprise Founder Needs to Know (That Can’t Be Found on Blogs)

Highlights from our Work-Bench Enterprise GTM Summit

Jonathan Lehr
Jun 12 · 10 min read
Work-Bench Enterprise GTM Summit

1. GTM-Fit is the missing piece in many enterprise founders’ journeys

2. Learn (and Validate) From Your Early Customers

3. Confirm “Do Nothing” Is Off the Table

4. The Puffer Fish Effect

5. Customer Sequencing is Key

6. Know Who Your Demos Are For

7. Supercharging Your Orders

8. Neither Bottoms-Up Nor The CIO Is a Silver Bullet

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Work-Bench

Work-Bench is an enterprise technology VC fund in NYC. We support early go-to-market enterprise startups with community, workspace, and corporate engagement.

Jonathan Lehr

Written by

All enterprise tech, all the time || VC @Work_Bench, Founder of @NYETM, and @KauffmanFellows Class 19 || I also tweet (a lot) about the @MiamiHEAT

Work-Bench

Work-Bench is an enterprise technology VC fund in NYC. We support early go-to-market enterprise startups with community, workspace, and corporate engagement.