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G(TM)FEE: Go To Market For Everyone Else

As enterprise tech investors at Work-Bench, an exciting theme we’ve invested in for many years has been GIFEE — Google Infrastructure for Everyone Else.

This initially played out through our early investments in CoreOS and Cockroach Labs, and most recently through our investment in Authzed.

Given this experience, I had the opportunity to speak at Equinix Metal’s recent GIFEE Day conference on G(TM)FEE: Go To Market For Everyone Else.

The talk covered four elements key for cloud-native startups looking to sell into the enterprise, with examples shared from GIFEE inspired companies in our portfolio across:

  • Product
  • Community
  • Sales
  • Buyer Personas

Check out the video of the talk and hit me up on Twitter if you want to nerd out on anything discussed.




Work-Bench is an enterprise technology VC fund in NYC. We support early go-to-market enterprise startups with community, workspace, and corporate engagement. Sign up to get our digest of top content & industry news weekly:

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Jonathan Lehr

Jonathan Lehr

All enterprise tech, all the time || VC @Work_Bench, Founder of @NYETM, and @KauffmanFellows Class 19 || I also tweet (a lot) about the @MiamiHEAT

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