Work-Bench
Published in

Work-Bench

G(TM)FEE: Go To Market For Everyone Else

As enterprise tech investors at Work-Bench, an exciting theme we’ve invested in for many years has been GIFEE — Google Infrastructure for Everyone Else.

This initially played out through our early investments in CoreOS and Cockroach Labs, and most recently through our investment in Authzed.

Given this experience, I had the opportunity to speak at Equinix Metal’s recent GIFEE Day conference on G(TM)FEE: Go To Market For Everyone Else.

The talk covered four elements key for cloud-native startups looking to sell into the enterprise, with examples shared from GIFEE inspired companies in our portfolio across:

  • Product
  • Community
  • Sales
  • Buyer Personas

Check out the video of the talk and hit me up on Twitter if you want to nerd out on anything discussed.

--

--

--

Work-Bench is an enterprise technology VC fund in NYC. We support early go-to-market enterprise startups with community, workspace, and corporate engagement. Sign up to get our digest of top content & industry news weekly: work-bench.com/enterprise-weekly

Recommended from Medium

#8 Afrila Utami — young mum who owns a clothing brand and manages a coffee shop

‘I Realized I Could Be My Own Boss’: Young Entrepreneurs Blossom in Zambia

Storytelling For Early-Stage Founders

Making Something From Nothing: Nico Hodel of Start It Up On How To Go From Idea To Launch

The Future Is Now: Emmanuel Addy Of The Money Cloud On How Their Technological Innovation Will…

Tips for Starting a Nonprofit

Here’s how we built and launched a SaaS startup for INR 2.6 lakhs

Saturday Cup of Joe: a lending and tech(ish) newsletter from Detroit

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jonathan Lehr

Jonathan Lehr

All enterprise tech, all the time || VC @Work_Bench, Founder of @NYETM, and @KauffmanFellows Class 19 || I also tweet (a lot) about the @MiamiHEAT

More from Medium

The NY Enterprise Tech Meetup turns 10!

Can a startup have two CEOs?

2021 Ridge Rewind 📼

Orchestrating the Modern Data Platform, Venrock’s Investment into Astronomer