Innovation in the Enterprise — June

Highlights From Our Customer Development Event

Here at Work-Bench, we are constantly thinking about how we can better connect startups building disruptive technologies for the enterprise directly with Fortune 500 companies. Core to our mission of accelerating the adoption and development of game-changing enterprise technology, we believe it is critical to get startups and their customers — large corporations — talking earlier and more often.

While both sides have immense value to provide to each other, it can be difficult to get the conversation between the two started. Corporate executives are often strapped for time and resources, and the task of evaluating innovative software products can often fall to the wayside. Enterprise technology startups, on the other hand, struggle with complex sales cycles, difficulty navigating corporate organizational structure, and lack of immediate customer feedback.

From our Sell Days to Enterprise Founders Upfronts, we regularly hold events to get both sides of the table talking. We recently held our second Innovation in the Enterprise customer event at Work-Bench, where we lined up an all-star list of attendees representing parts of their IT departments from top-notch organizations such as Sun Chemical, Goodwin Procter, Conde Nast, Skadden, Arps, Slate, Meagher, & Flom LLP, JPMorgan Chase, BMC Software, RR Donnelley, Pfizer, and Criterion.

Twelve of our Work-Bench member companies — Enhatch, Compendia, CLO3D, Better, Mortar Data, Nodejitsu, LayerVault, True Office, Dwolla, Fuze, Pymetrics, and Monaeo — presented in a marathon sprint. We were thrilled to hear spirited questions & answer sessions after each demo, with both great conversations and questions throughout.

We’ll be holding plenty more of these events, so please email Cameron Campbell, our Business Development Director, if you’d like to meet the founders behind these game-changing enterprise technology startups.

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