Welcome to our First Work-Bench Mentors

It takes a village to raise a startup, and nowhere is this more true than in enterprise software. From navigating procurement to pricing deals, enterprise startups face unique set of challenges on the b2b journey to success. This is why we are building Work-Bench: we believe that an open community of similarly-focused startups is best suited to tackle these challenges by sharing common knowledge, resources and feedback with others who get it.

That is why, today, we’re excited to announce the two newest additions to our community at Work-Bench: Oren Michels and Dimitri Sirota. Oren and Dimitri will be joining our community as pioneering mentors to advise and support our startups. Both Oren and Dimitri are expert enterprise entrepreneurs and founders, having built Mashery and Layer 7 from the ground up, which were acquired by Intel for $180 million and CA Technologies for $155 million, respectively.

Oren Michels

Oren is an entrepreneur, investor, board member, and advisor to technology startups in the US and Europe. He co-founded Mashery in 2006 and served as CEO until Intel acquired the company in 2013. When it was acquired, Mashery-powered APIs were used by over 350,000 active developers in over 100,000 active applications, and counted among its customers many of the largest e-commerce, media, and data companies in the world.

Oren has made angel investments in several successful companies including Uber, Pebble Post, Addy, Navdy, and Mindful Meats. He also invests as an LP in several early- and mid-stage VC funds. He served as an outside (non-executive) director of Aepona, an Irish software company, from 2011 through its acquisition by Intel in 2013. He was also an early advisor to the founder of Gnip, which was acquired by Twitter.

Oren advises enterprise SaaS, PaaS, and cloud companies, and has assisted several such companies in developing and implementing strategies for growth and in closing M&A transactions. He also served on the US Government Health Information Technology Policy Enrollment Workgroup at the invitation of the White House CTO.

Oren has been a speaker at numerous conferences around the world, including SXSW, Le Web, f.ounders, the Dublin Web Summit, Web 2.0, and Podim Slovenia. He has keynoted at events for companies such as American Express and Capital One, and has guest lectured at Cal and UCLA.

Prior to founding Mashery, Oren was VP at Feedster, a search engine and ad network for RSS feeds, where he led the company’s business development efforts in the US and China, closing partnerships with AOL, Real Networks and Mitsui. He was president of ColtHR (a SaaS employee benefits management platform) and of winebid.com (the Internet’s largest wine auction house). He also spent a year as ED and CEO of The Groundlings, a Los Angeles based comedy improv theatre company.

Oren holds an SB in Electrical Engineering (VI-1) from MIT and an MBA from UCLA.

Dimitri Sirota

Dimitri has launched and grown two technology companies from first powerpoint through initial product, go to market and later hundreds of enterprise customers. At different times he has been CEO, CMO, CPO, Head of Channel and Strategic Partnerships before leading organic and inorganic security strategy at CA Technologies after it acquired his last company Layer 7 Technologies in 2013.

Dimitri is an active investor and advisor working with numerous enterprise focused start-ups in NY, Israel and the West coast. His areas of expertise include new product definition, product launch, portfolio shaping, marketing communications, PR, demand generation, OEM licensing, strategic partnership, VC financing, M&A.

Dimitri has a M.Sc. In Physics is originally from Vancouver Canada but now lives in NY.

More to Come

Oren and Dimitri are just the beginning of our formal Work-Bench Mentor network. Do you know an incredible enterprise entrepreneur who is keen to join our community and mentor our startups? If so, please send a note to jess@work-bench.com with more info.

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