Modeling the Future of Marketing — Part 1
Looking at marketing through the work futures lens.
If you were asked to describe various alternative futures for your business or marketplace, or even — at the most grandiose — the shape of the world in 2030, how would you start? What approach would you take to distinguish and contrast different possible futures? Would you draw a picture? Tell stories? Clip images on Instagram? Start with what you’d like the future state to be, and work back to the present, aspirationally?