Work Futures
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Work Futures

Modeling the Future of Marketing — Part 1

Looking at marketing through the work futures lens.

If you were asked to describe various alternative futures for your business or marketplace, or even — at the most grandiose — the shape of the world in 2030, how would you start? What approach would you take to distinguish and contrast different possible futures? Would you draw a picture? Tell stories? Clip images on Instagram? Start with what you’d like the future state to be, and work back to the present, aspirationally?

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The ecology of work, and the anthropology of the future

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Stowe Boyd

Stowe Boyd

workfutures.io. stoweboyd.com. No longer active on Medium.

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