Work Futures
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Work Futures

Modeling the Future of Marketing — Part 1

Looking at marketing through the work futures lens.

If you were asked to describe various alternative futures for your business or marketplace, or even — at the most grandiose — the shape of the world in 2030, how would you start? What approach would you take to distinguish and contrast different possible futures? Would you draw a picture? Tell stories? Clip images on Instagram? Start with what you’d like the future state to be, and work back to the present, aspirationally?




The ecology of work, and the anthropology of the future

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Stowe Boyd

Stowe Boyd No longer active on Medium.

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