Personalize your website with the new ConvertKit WordPress plugin

Nathan Barry
Oct 18, 2017 · 4 min read

In the past everything that a visitor does on your site (usually tracked in an analytics tool) has been completely separate from the actions they take as a subscriber to your email list. But now with a major new WordPress plugin update you can have your site and your ConvertKit email list work together.

Add a tag to anyone who visits a page

If a reader of your blog visits a particular page on your site you can now add any tag. This is done just through selecting a tag from a dropdown in your WordPress editor.

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This is special because now you can customize a subscriber’s experience inside of ConvertKit emails based on pages visited.

Example: pitching a subscriber who has visited the sales page

If someone visits the sales page for my book Authority and they are on my email list they are tagged as “Interested: Authority.”

This can kick off an automation to pitch them on purchasing Authority.

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Example #2: Send a last chance email

You could also send a last chance broadcast email in a launch to those who you know visited the sales page, but didn’t purchase.

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Customize content based on tags

Another new feature in this plugin update is to be able to customize the content on your site for each visitor. You’ve been able to do this inside of emails by showing blocks of content only to subscribers who have a certain page, but now it can happen on your website as well.

If a subscriber is tagged as interested in particular product we could add a call to action into a blog post to get them to buy it.

Display custom content to visitors who have any tag applied to them.
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This content will only show to those who are tagged as “Interested: Authority”

Or if we have them tagged as being at more of a beginner level we could add an extra explanation on how to get started in a knowledge base article.

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This will only show to those subscribers I have tagged as being beginners who might need a little more hand holding.

A final example is a language learning blog could store the language a subscriber is learning in a tag and then customize the reading experience based on that!

How it all works

This all works by keeping your visitors in sync with your subscribers. That happens at a few different points.

  • First, when a visitor subscribes to one of your forms through WordPress their ConvertKit subscriber ID is stored in their browser. Now that device and their ConvertKit subscriber profile are linked. When they visit a new page it can query their subscriber tags to customize the content accordingly.
  • Second, anytime they follow a link from a ConvertKit email their subscriber ID will be added as a URL parameter.
    The WordPress plugin will pick up on this and map that browser to that subscriber. So even if a visitor subscribes on their computer, but then later clicks a link on their phone, both devices will have the correct subscriber ID.

To set this up…

Install the new plugin in your WordPress site (or run the automatic update if you have it installed already). Then go into your ConvertKit account settings and turn on the additional URL parameter to keep the subscribers and visitors in sync.

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If you use another platform besides WordPress unfortunately this functionality isn’t available right now. We’ll consider building it out further on other platforms in the future.

Give it a try and email us to share the automations you create!

Work in Public by ConvertKit

Behind the scenes of the bootstrapped email marketing…

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