How to Set-up Your Content Marketing Workflow for Success

When both speaking about and putting effort into content marketing, it’s important to concentrate on the many aspects involved. However, we’re only going to focus on one major aspect (a la the title of this post): How to create a successful workflow for both yourself and your team! Once you have this all sorted out, the rest will fall into place. A good place, that is. Okay, Indiana Jones (or Jane), let’s do this!

Let’s go through the many steps of creating a successful workflow.

Step 1:

Before anything, it’s important to establish the roles for each person on the team (in the form of a hierarchy). C’mon, let’s be fair. You’re a team, so act like one. You need a fearless leader who’ll both ensure and pave the way for success for those who report to him/her. Still, you’re all going to share responsibility for the failure or success of your campaign(s).

Here are some things to think about when establishing these roles:

People

1. Who’s in charge?
2. Who will be reporting to whom?
3. What is the role and title for each team member?

Workflow

1. How many organizations will be managed?
2. How many editorial…