From the Studio

Future-Fit Business & SAI Platform

At Wolf&Player, we’re fortunate to work with change makers every day. Whatever their focus — be it environmental, societal or social — we help grow their influence by designing strategic campaigns that inspire action.

Amongst these have been projects where consumption, waste and creating a sustainable society have been at their core…

Future-Fit Business

Transforming business to thrive in the 21st century

Our economy is not fit for purpose and business as usual will not get us to a solution. Being the ‘least bad’ company is not good enough. To thrive, business must find new ways to create value, which delivers environmental, social and financial success.

Leading this change is Future-Fit Business, the developer of the Future-Fit Benchmark — a free tool, which guides companies and investors to create value for themselves and society, and make the Sustainable Development Goals (SDGs) a reality.

The Benchmark offers a holistic framing for companies to use, making sure they consider all of their social and environmental impacts — from energy, water and natural resources, right through to pollution and waste.

Our economy is not fit for purpose and business as usual will not get us to a solution.

We’ve been Future-Fit’s communications partner since its conception. We’ve helped them to articulate their unique methodology, and to develop a digital strategy for promoting the Business Benchmark to a target audience of global corporations and investors.

The flagship deliverable has been the creation of a corporate website, which outlines the benefits of adopting the benchmark and allows companies and Investors to explore the benchmark’s Break-Even Goals and Positive Pursuits. They can also track their own progress towards Future-Fitness.

To thrive, business must find new ways to create value, which delivers environmental, social and financial success.

During 2019 we’ve taken things further with the development of a Changemaker Community. It’s an online hub providing guidance materials and tutorials, webinars, and an interactive forum, to act as a collaborative environment for co-evolving the benchmark.

Our continued collaboration has seen Future-Fit evolve from a partnership into a resilient team of more than 10 staff, who have built meaningful relationships with a number of multinational companies, including Novo Nordisk, Maersk and Ørsted.

To find out more, visit: futurefitbusiness.org

SAI Platform

Working together towards a sustainable food system

As the world’s population is predicted to rise to more than 9 billion by 2050, the development of sustainable agricultural practices, which ensure a constant, increasing and safe supply of agricultural raw materials, is absolutely critical. There are few challenges more important or more pressing.

SAI Platform is leading the change. Bringing together over 100 member companies and organisations, in a pre-competitive environment of collaboration. It focuses on making a difference from the ground up — from the smallest farm to the largest multinational business.

With the population predicted to rise to 9 billion by 2050, the development of sustainable agricultural practices is absolutely critical.

To do this, SAI Platform needed a sophisticated website to enable them to build capacity through the sharing of knowledge, co-creation of solutions and promotion of sustainable agriculture globally.

We led the team in Brussels through a user-centric process — to design a website that not only showcases member initiatives, on-the-ground projects and global events, but also offers easy access to tools and resources that the industry has developed together over the years.

In parallel to this, our creative team subtly updated the organisation’s visual identity. And, working with a copywriting partner, we were able to develop clear and concise content, perfectly tuned for hurried online reading.

The result; a strong and confident brand position that accurately reflects SAI Platform’s pioneering role at the leading edge of sustainable agriculture.

To find out more, visit: saiplatform.org