Week 21, 2022—Issue #205

Rendanheyi at MAQE: Entrepreneurship, Innovation, and Business Ecosystems

Andreas Holmer
WorkMatters
Published in
2 min readAug 15, 2022

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Photo by Toa Heftiba on Unsplash

Each week: three ideas to help us build better organizations. This week: three ideas on MAQE’s Rendanheyi (RDHY) transformation.

MAQE recently underwent a new RDHY certification process courtesy of Haier and the European Foundation for Management Development (EFMD).

You can read about certification on the EFDM website, but to make a long story short: we qualified as an “Explorer” in the lower-left quadrant of the assessment framework.

The ranking is akin to an honorable mention — appropriate given that we’re just getting started. But we did qualify and below are three reasons why:

1. Entrepreneurship

We are turning employees into entrepreneurs.

RDHY aims to dismantle bureaucracy and unleash individual potential. That’s a goal that aligns neatly with our own focus on personal fulfillment. The building blocks are similar if not the same. We’re unbundling the organization and decentralizing decision-making in an effort to provide individual MAQErs with autonomy and upside.

2. Innovation

We are building systems for innovation.

RDHY is a management philosophy built for an uncertain and rapidly changing world. MAQE has never been a large and slow-moving bureaucracy and we want to keep it that way. To that end, we’re putting in place a lightweight innovation management system (see WorkMatters #148) emphasizing small data-driven bets and fast customer feedback.

3. Ecosystems

We are establishing business ecosystems.

RDHY is the operating system that allows Haier’s 4,500 so-called MicroEnterprises to self-organize and deliver market-leading products and services. We are far, far away from anything of that scope and scale, but are laying the foundations for an ecosystem of independent businesses able to self-organize and co-create customer value.

Fujitsu Europe was the first company to ever receive the EFDM RDHY certification. MAQE is the second. It’s early days and we have lots and lots left to do, but it’s gratifying to know we are heading in the right direction.

That’s all for this week.
Until next time: make it matter.

Did you know? WorkMatters is a weekly newsletter that explores new and better ways of working. New issues drop Fridays at 10 AM ICT and subscription is free. Back-issues are published to Medium after three months.

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Andreas Holmer
WorkMatters

Designer, reader, writer. Sensemaker. Management thinker. CEO at MAQE — a digital consulting firm in Bangkok, Thailand.