Week 7, 2022—Issue #191
The Onliness Statement: Differentiation, Rational, and Formula
Published in
3 min readMay 9, 2022
Each week: three ideas to make work better. This week, those ideas will help you differentiate your product or service.
“When everybody zigs, zag,” wrote Marty Neumeier in the appropriately named Zag — The #1 Strategy of High-Performance Brands. I read it years ago whilst working at a branding…
