How well does your workplace fit your business?

Graham Lauren
Workplace strategy
Published in
5 min readAug 17, 2016

How well are your premises meeting your organisation’s higher goals?

Any design is only as good as your knowledge of the wishes of those you are designing for, so we focus on understanding the needs of those who will occupy a workspace in the formulation of its brief.

In short, we aspire to help companies who want to get better use from the brains in their organisations, and we aim to give companies workplace strategies that make their organisations smarter.

Such organisations are always in a state of becoming.

Not only do they want to transform their businesses into a desired future state, but for the space they occupy to play a part in achieving that ambition.

We apply their brains to that purpose.

We do this by using investigative workplace briefing to find out what really matters about the workspace to those working in the organisation.

We align its workplace’s mental energies in capturing the vision its leaders lay out, and we set up a platform approach for its future learning as an organisation.

We use the best available tools to drive techniques established over centuries for imparting and encouraging learning, creation and productive reflection.

And we provide spaces and practices that help organisations articulate and navigate the changes constantly occurring around their businesses.

What is the opportunity we are presenting?

Our approach to workplace strategy and investigative workplace briefing offers companies a clear direction in their decision-making about the future of their workplace.

It is a choice to design a workspace geared explicitly to fit the unique knowledge it contains.

We work to align the mental energies of the organisation around a common goal, the creation of a workspace that enables its people to work better together.

We help leaders identify what really matters to their staff in the design of that working environment.

It offers to make the workplace a more harmonious and productive weapon in the delivery of strategy.

By bringing workspace and mental energy into alignment, we initiate processes that can form a platform for deliberate learning where none may have existed beforehand.

Thus, the working environment can become a strategic asset that is both culturally inimitable and in practice impossible to replicate.

Because they create it from the collective minds of their workplace, companies get better value from their working environments in learning, productivity and collaboration.

And we do it by giving them the enabling tools, methodologies and sense-making apparatus of adaptation.

What are the pains we are addressing?

Companies don’t realise what they are missing when they fail to recognise the potential contribution of a productive workspace to their business.

Organisations wilfully hoping the changes emerging in work patterns, workplace technologies, and work environment will go away may never recover from their oversight.

For many others, when they address property problems directly with property solutions, they are putting the cart before the horse.

They may simply be forfeiting the great opportunity of aligning their workspaces’ mental energies with the goals they say they are aiming for.

Because they haven’t been designed for the purpose, companies not capturing the energies of their teams in the design of their workspace are forever hobbled by environments that can only ever be limited as strategic enablers.

Those lacking the will, the ways or the ability to define the space they need are therefore locked into situations that limit their opportunities for change.

Not realising what they need, and without a strategy for learning, those companies will forever lose out to others that have or are developing one through their workplace.

Those without a strategy for engaging the richness of the mental energies they contain are unlikely to discover how to turn the move of an office to strategic advantage.

Ignorant of the contribution of premises to their strategic advances, they may lack choice and negotiating power in their dealings with owners and agents.

Where they may believe they are, they are in fact quite likely currently, to occupy sub-optimal space.

They may also be paying more than they should for that space, on quite disadvantageous terms.

Worse, they may be in the wrong locations, which make them uncompetitive as employers for the talent they seek, and therefore tied to their predicament.

None of this makes for a worthwhile workplace strategy.

What is in the execution of investigative workplace briefing for smart managers?

Some managers will seize every opportunity to learn and to get smarter, and we want to help them.

We want to help such managers mould their workspace as the tool through which they can develop workplace culture and invent their organisation’s future.

We give managers iterative learning tools capable of showing how to develop workspaces as free of bugs and impediments as they can be.

We give them the means to understand how to align the interests and mental energies of those working in the space they occupy.

Such spaces can become potent learning environments fit to reshape the unique knowledge they contain.

We give them the opportunity to learn how to shake their business up for good by creating a platform for strategic learning and development.

We give those managers the means to turn their premises into a potent strategic and competitive weapon.

The template and the context we provide gives them an opportunity to galvanise the organisation’s capacity for fast learning into actual competitive learning.

The consequence is that such workspaces provide opportunity to capture, transform and grow the knowledge of the workplace itself to adapt more readily to the vicissitudes they confront daily.

What is the benefit of thinking differently about your workplace?

We are a match for organisations that strive to achieve strategic enablement through their physical workplace.

We believe such businesses want premises that enable them to achieve their higher strategic and cultural goals.

Those we wish to work with may have no property related strategy that enables them to consider this possibility at present.

But, wherever they currently work, they nonetheless want to be able to adjust their premises better to the evolving needs of their businesses.

They want to fit their workspaces better, continually, in step with their evolution.

Their leaders are most likely to feel a need to find a new strategic rationale for the spaces they occupy.

In this, they want tools that offer them flexibility in finding and negotiating new spaces, based on a real and deep-seated knowledge of how to adapt them to their purposes.

These are the needs Shiro investigative workplace briefing aims to satisfy.

Interested? Call Graham Lauren now: 0416 171724

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This post was first published at Shiro Briefing.

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Graham Lauren
Workplace strategy

Shiro Architects director and business writer, writing, reading and researching workplace strategy, learning organisations and knowledge architecture.